Printed Catalogs Are Back in Business


The digital era has made a huge impact on printed advertising media, with companies relying more and more on the Internet and email for their marketing efforts. But recent research shows that this approach has, to a large degree, backfired! Instead of increasing sales, the switch has resulted in reduced sales for a large number of companies, including leading brands.

On the other hand, there is sound evidence that websites supported by catalogs generate a lot more revenue than those that aren’t supported by catalogs. And off the Internet, printed catalogs are making a comeback.

According to branding agency, ID International, websites with catalog support get as much as 163% more revenue than those who don’t. This doesn’t necessarily mean that they buy directly from the catalog. What often happens is that the catalog directs consumers to the web site and they buy online. But the point is that it was the printed catalog that initiated the interest and ultimately drove the sale.

Even Amazon is known to print full-color catalogs to help promote their business!

First, let’s look briefly at some elements of email marketing and then we can discuss some of the reasons why catalogs are so powerful. 

The Era of Email Advertising

Most of us want information, especially when we are in the market to buy things. We also like to be told about new trends and products. But how often do you sign up with a company or website and then find you are inundated with a constant barrage of what amounts to useless, unhelpful, irritating “information”?

Often we sign up to get a discount or to claim a special offer, not realizing it’s an invitation to receive a never-ending stream of emails. Thereafter, we delete messages, often not even bothering to open them. Eventually, some of us decide to opt-out and unsubscribe.

What is particularly interesting is that even companies that specialize in email marketing concede that it often fails to achieve its aims.

For example, Listrak, a retail digital marketing automation platform that specializes in email marketing, has stated publicly that only about a third of subscribers to their retail email lists make purchases from the retailer they subscribed to. Their solution is to target customers more accurately, rather than just throw marketing information at them. To do this, they harness the power of artificial intelligence (AI) along with “self-learning predictive algorithms”  and predictive content that provides more accurate recommendations. They also automatically analyze customer behaviors and observe, collect, and synthesize data that links to customer profiles. That’s a whole lot more than simply implementing an email marketing campaign!

Convince and Convert, an award-winning Internet platform that focuses on digital marketing, says 21% of email recipients report the message as spam, even if it isn’t. They point out that for marketing to be successful, it is essential to win potential customer’s trust by raising industry standards and giving them additional tools and insights to manage their digital experience.

Another point to bear in mind is that about 17% of Americans change their email addresses every six months, possibly to avoid being targeted by email marketing campaigns. Whatever the reason, it counts against the campaigns.

Indications Are That Printed Catalogs Can be the Secret to Sales Success

Unlike emails, printed catalogs tend to stick around. We may not read them immediately they are delivered, but presuming the product content interests us, we keep them, read them, and might just buy off them. Often catalogs promote web sites, and if interested, many people log in and buy online.

According to a U.S. Postal Service (USPS) report Catalogs: Trends and Updates, consumers respond to catalogs because they tell a story, connecting it to the brand on an emotional level. This inspires action, and they buy. Online marketing is passive. Direct marketing (which includes printed catalogs) is active. It’s that simple.

The USPS research revealed that most people spend at least 15 minutes reading a catalog and will generally keep it for several weeks. How long do you spend reading the hundreds of emails you receive every day?

Here are some of the statistics quoted in the USPS survey report:

  • 72% of consumers were more interested in retail products after reading catalogs.
  • 84% purchased something after they had seen it in a catalog.
  • 84% (not necessarily the same people) said they enjoyed getting a catalog from a retailer they had previously bought from.
  • 65% said they would read information about products presented in catalogs.
  • 81% were more likely to read a catalog if it featured sale items.
  • 81% (again, not necessarily the same 81%) go through their snail-mail daily.
  • 64% look forward to getting mail every day.
  • 67% prefer snail-mail to emails. That is a particularly telling stat.

So if you’re still relying on email marketing, now’s the time to consider going old school with printed catalogs. Not only are they an ideal tool to drive consumers to your website, but by printing special promotions, deals, special offers, and unique sales codes, you can track your ROI much more easily.


Wallace Graphics is a print specialist facility. If you want the real thing for your marketing campaign, whether in brochure or catalog form, get it from us. Our shop is in Duluth, Georgia, and in addition to printing, we offer direct mail and marketing services, as well as effective social media and email campaigns. Contact us for more information.

5 Phrases You Should be Using to Develop Happy Clients

Simple yet powerful responses to increase sales and grow your base.

I have a friend who has a successful career in sales. A few years ago, we were discussing his sales techniques, and he made a comment that was profound to me. He said, “my happiest clients are the ones I make the most money on.”

He wasn’t overcharging clients who happened to like him. On the contrary, he understood that long-term client relationships were valuable, and it was his responsibility to build them with a positive attitude, action, and an eagerness to serve. Happy clients are repeat clients.

Use these phrases as a framework when you interact with your clients. The five phrases below are action phrases. They require effort and follow through on your part.

“Hi (name), how was…..?

Acknowledging your client’s personal life tells them that they’re essential to you. Follow up on activities they’ve mentioned like a new restaurant they were planning to try, a family vacation or a child’s sporting event. Only use this phrase if you’ve developed a level of familiarity, and you have a genuine interest in your client.

“Happy to help.”

When your client has a need, they see it as an obstacle to overcome. They want to know that you’re not only able and willing to resolve it for them–you’re eager to do it. Clients love working with people that have a positive attitude and enjoy what they do.

“I’ll take care of it immediately.”

This phrase conveys that you are proactive and that you consider your client’s needs critical. Consider it a promise. It may be a time-sensitive issue or a missed item on their order that needs to be corrected. The less time it takes to resolve the issue, the more value you will have with them.

“I don’t know, but I’ll find out and let you know by…”

Transparency goes a long way in any relationship. Not knowing something can be a positive. Being willing to work on your client’s behalf and setting a day and time to get back to them is what matters. Following through builds trust, and trust leads to future orders and referrals. If you can’t get the answer by the set time, call them and explain why it’s taking longer than expected and set a new time. Not calling tells the client you’re unreliable.

“As much as I would love to help…”

In some cases, you won’t be able to meet your potential or existing client’s needs. It’s an excellent opportunity for adding value to yourself by making the extra effort. Offer to find a solution for them or provide a referral. If it’s a potential client, consider it a test run to show how valuable you can be to them in the future.

Final Thoughts

Developing happy clients starts with elevating yourself above the apparent profit motive attached to sales. You are selling yourself, and the first step is being likable. If you’re likable, your clients will listen to you. If they listen to you, they will eventually trust you. If they trust you, they will do business with you–over and over again.

We would enjoy the opportunity to partner with you on your next print project. Go to and let’s talk.

The Next Generation of Commercial Printing Arrives at Wallace Graphics

Georgia printer takes the lead in the Atlanta market by adopting the latest in offset print technology.

Heidelberger Speedmaster CX 102

Duluth, Georgia (June 4, 2019) — Wallace Graphics announces the purchase of Heidelberg’s advanced offset press—the Speedmaster CX 102. This latest press model coupled with their Prinect Axis Control brings a new level of integration between software and the printing press. The automation, run speed and color accuracy produces print collateral with a consistently higher print quality and a significantly lower production time. After seeing a demonstration of the CX 102, Jonathan Wallace, President of Wallace Graphics made the decision to purchase the new press to enhance their offset capabilities.

“Our set-up times have gone from 25 minutes down to five minutes, and we now have the ability to preset multiple print jobs in a production environment. It allows us to offer our customers more cost-efficient printing in a wider range of quantities with quicker turnaround times.”

Jonathan Wallace, President, Wallace Graphics

The architecture of CX 102 press also makes it an efficient solution for print projects with multiple versions and multi-page catalogs.

With speeds of up to 16,500 sheets per hour, Heidelberg’s newest press analyzes each sheet on the fly for never before seen color consistency. Color is monitored and adjusted based on how the human eye sees color rather than ink density.

Paper waste with the new Speedmaster is also a fraction of other offset presses for the most environmentally friendly press in its class. The intelligent control of the press is designed to eliminate carbon dioxide (CO2) emissions and reduce energy consumption, while running at peak performance.

Wallace Graphics is an award-winning commercial printer located in Duluth, Georgia. They offer offset, digital and large format printing along with direct mail and fulfillment services. Founded in 1987, Wallace Graphics is the printer of choice for a wide variety of industries ranging from small businesses to global brands. For more information, please visit

5 Ways to Get Your Prospects to “Yes”

Simple sales techniques to convert opportunities into customers.

When I was 12 years old my dad asked if me I wanted to make some money. I did. He said a great place to start was in sales. My family owned a printing company, so he printed business cards for me, handed me a large book of Christmas card samples, an order book and told me to put on a suit. He dropped me off in a business park and sat in the car while I made my way from business to business.

I did make few sales that day, more than likely out of sympathy for a nervous pre-teen wearing a suit, than for my powers of persuasion.

My dad gave me a lot of things for my initiation into sales, but there’s one important thing he didn’t give me–training on how to sell.

Everyone is in sales from time to time, whether it’s your day-to-day profession or selling something on craigslist. Over the years I’ve learned a few truths about selling successfully.

How to Make Successful Sales

#1 If You’re Not Memorable You’re Not a Choice
Research shows that it takes an average of five touch points to convert an opportunity into a sale. 10 years ago, my wife and I purchased a home through an independent real estate agent. Since then, each family member receives a handwritten card on our birthdays and on the anniversary of our home purchase. It’s obvious that he does this for all of his past clients, but even that small effort puts him in the “first in mind” category when others mention buying or selling a home.

Reminding prospects that you are available and willing to help is an investment in the future. If they don’t know you’re out there, you’re not a choice. When you do contact them have something valuable to share. It can be an industry update, a new service or an improvement on a product.

One final note. A handwritten note on a preprinted card has far more impact than an email or a call. It shows that the prospect is important enough to dedicate the time and effort to write and mail a note to them. Writing is becoming a lost art and it can be a positive separator from your competition.

#2 Likability is as Important as Knowledge
It’s not difficult to be likable, and the 20/80 rule works in any conversation. Simply talk 20% and listen 80%. Drop the elevator pitch, because it focuses on you rather than your prospects needs and it’s easily perceived as being rehearsed.

Show genuine interest and curiosity in your potential customer’s industry and offerings. Start with open-ended questions, because they require more than a yes or no answer. For example, you can ask, “What’s the overall response from your market since the new product launch?” or “What changes do you see coming to your industry with the new regulations?”.

Being a good listener demonstrates that you care about your prospects needs. Repeating back the essence of your prospect’s conversation tells them you not only hear them–you understand them. For example, your prospect says that deliveries from their current vendor occasionally arrive late. Your response could be, “Late deliveries delay your production lines, so I can see why you would be frustrated. Our shipping department sends out real-time updates to our customers so they always know their shipping status and we have a 97% on-time delivery rate.”

#3 Use The Rule of Three
A study by UCLA found that three is the perfect number when making sales points. Pick three unique selling points that your competitors cannot claim. There’s no reason to repeat them in a conversation or touch point because if they truly are unique and valuable to your prospect they will be remembered.

Surprisingly, it can be an advantage to mention a strong point of your competitor, because it demonstrates that you know your industry and the competition. I make sure that it’s not a critical need of the prospect. I present it as, “They do a great job of (strong point), but we surpass them in three important areas…”. It’s never a bad strategy to be genuine about what you can and can’t do, because it presents you as an honest and credible resource.

#4 If You Don’t Mean It Don’t Say It
I shop at a local grocery store because it is clean, has good prices and I know the layout of the store. Unfortunately, the managers of the store have instructed all of their employees to engage every customer they see with either “How are you today?” or “How is the day going for you?”. I know they have no interest in my day, so being asked that repeatedly makes me shop faster and avoid the aisles with employees in them. The intent is to make customers feel welcome, but in my case, the false sincerity reduces my purchase amounts and thus my customer lifetime value.

Small talk and superficial interest wastes everyone’s time and doesn’t further your agenda of making a sale. Taking a genuine interest in your prospect’s needs in a casual, honest and conversational style leaves a good impression and moves you closer to “yes”.

#5 Prepare to be Excited
I used to perform public demonstrations of a product that I truly enjoyed using myself. I got a great deal of satisfaction in demonstrating the features and sharing the tips that I used to get the most out of the product. I even steered some attendees away from more expensive models when a smaller version would fulfill their needs.

Occasionally, someone would ask me if I was the owner of the company. It was apparent that my enthusiasm, knowledge and use of the product led them to that conclusion.

Let your prospects see your passion if you truly feel that way. Unfortunately, not every product or service is exciting. In those cases, having a passion for solving problems and sharing how others have benefited from using your product or service goes a long way to closing the sale.

In the end, effective selling is about making connections in a genuine, intelligent and casual manner. Make a habit of staying in touch with your prospects with relevant information and make the effort to put at least one of your rotating touch points in writing.

On the topic of writing–one of my Christmas card orders had a typo and had to be reprinted. My dad made the point that I had lost all of the profit on the sale due to my mistake; teaching me the importance of accuracy. That point still follows me today.

Communicating in print is effective and it should be a consistent element in your overall strategy to move your prospects to a “yes”. Let’s talk.

What Your Customers Expect–Even if They Don’t Tell You

The first step to retaining and growing your marketing share.

Consumers have more influence on the growth of your business than ever before. Social media and online reviews tipped the scales years ago to the point that consumers now have a direct and significant impact on customer service policies and even product improvement and development. Why not? They’re the ones using the product or service.

None of the above is news. On the other hand, how your customers are served says a lot about you or your company. It’s easy to become so emotionally or financially involved that you can’t see things from your customer’s perspective–especially entrepreneurs. Let’s look at an example of a customer interaction and see how you would choose to resolve it.

A Typical Customer Experience

A customer calls about a broken part on an $800 mountain bike that they bought from you 18 months ago. The part comes with a 1-year warranty and your cost for the part is $3 ($9.99 retail). Do you:

  • Kindly remind them that the part is out of warranty and you would be happy to email them the link to purchase a replacement or you can take their order over the phone (you make $6.99 on a sale).
  • Kindly remind them that the part is out of warranty and you would be happy to ship it free if they would like to purchase the replacement part (you make $6.99 on a sale).
  • Kindly remind them that the part is out of warranty, but you would be happy to send them the part free of charge and it will go out today (your cost is $7 with shipping).

What’s Your Choice?

If you picked “A” it’s likely that you still use a flip phone and fax machine, because you’re doing business like it’s 1999. “B” is not a terrible choice, but it’s doubtful that your customer will be telling everyone how they got free shipping. “C” is the best choice if you want to convert your customers into ambassadors for your business–consider the cost an advertising expense.

What Your Customers Will Tell You if You Listen

Your customers have expectations for you and your business. If you’re listening, this is what they would tell you.

“I consider myself an informed consumer and I rarely buy on impulse. I like to do some research before I make a purchase, and the higher the cost the more the research I do. I often read company websites, independent product reviews, customer reviews, ask friends, and sometimes even visit a few stores to inspect the items in person. In the end, I am placing my trust in you and what you have to offer.”
“I have clear expectations about what I have purchased from you. If I contact you in the future it is because I have a question or a problem. I hope that you will have a friendly attitude and a willingness to help me. If I leave a voicemail or send you an email, the response time tells me how important I am to you.”
“If a mistake is made on your part, please do your best to make it right. Please let common sense rule over policies and procedures. If you resolve the situation beyond what I expect I will be thrilled.”

“I am interested in hearing from you occasionally if you have information that enhances my experience or educates me about your product or service. Please do not share my contact information or consider it an open invitation to place other items in front of me several times a week.”
“Please be clear on the costs and anything else related to what you are offering. If I am unpleasantly surprised I will be unhappy. It is likely that I will take my business elsewhere in the future, and tell others about my poor experience.”
“Do what you do best and don’t offer more than you can deliver. Referring me to another product or service if you can’t help me is impressive and it motivates me to do business with you in the future.”
“In the end, I hope that you delight me more than you satisfy me. If I am delighted, I will tell others about you and be unreachable by your competition.”

Are you ready to wow your customers? We’d love to hear about your next print marketing project–we’re good listeners. Let’s talk.

12 Reasons Print Still Matters in the Digital Age

Print is Tangible
Your message in print is something your audience can touch, feel, and even smell in some instances. It creates a physical interaction between you and your audience, as they open it, turn the pages, or remove a special offer or mail-in response.

Print is Credible
Communicating in print has an implied level of credibility to the recipient. The investment made by you to convey your message in print means that it has value.

Print is Personal
In many ways, a direct mail campaign is like a digital advertising campaign. Reach targeted segments of your market their interests, income, or many other audience demographics.

Print is Engaging
Consumers (even millennials) continue to retain a higher level of interest in printed material. They read at a rate as much as 30% higher versus digital text. It increases the chance that your message will be read, understood, and better yet, not diluted by off-topic comments or other advertising in the sidebar.

Print is Memorable
Communicating in print has a “stickiness factor”. Research in neuromarketing reveals that print has a much higher retention rate than digital content. Another finding is that your message is more persuasive. Your audience can only respond if they remember that you’re a purchase option.

Print is Polite
Print is voluntary, so your message never interrupts or intrudes on your intended audience. Digital, TV and radio advertising is often an obstacle to get to the intended content. Your message in print is an invitation to be viewed when your audience on their terms.

Print is Responsible
Today’s print production processes and materials are renewable and recyclable. Sustainability standards for paper production, the availability of post-consumer paper and water-based inks means that the message you convey in print is a responsible one.

Print is Competitive
An online presence and social proof should be a consistent element of your marketing strategy. Print is a cost-effective channel for enhancing your digital brand and increasing your market share.

Print is Multilingual
Speak to your audience in their language. It reinforces the connection you have with your audience and multiplies your reach. Printed content also has the added advantage of communicating multiple languages simultaneously.

Print is Multidimensional
Print goes well beyond height, width, and depth. Shapes, textures, colors and high-quality images add dimensionality to your message that goes well beyond it being viewed on a screen.

Print is Measurable
QR codes and targeting landing pages give you the metrics you need to measure your ROI. A  direct mail campaign with message subsets gives you the insight to refine and adjust your message for a higher response rate.

Print is Multidirectional
Print is an excellent channel for pointing your market to your digital presence. QR codes and personalized landing pages seamlessly transport your audience to highly targeted information offerings.

It’s likely that we can help you with your next print marketing project in a tangible, credible, engaging and personal way–for starters. Let’s talk.

Wallace Graphics Branding has won GOLD in the 2018 Hermes Creative Awards

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media.

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals ( The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and awards outstanding achievement and service to the profession.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were
about 6,500 entries from throughout the United States and 21 other countries in the Hermes Creative Awards 2018 competition. Of the entries, 22 percent won the Gold Award.

Being a Gold Winner is a tremendous achievement that is symbolized by the intricately detailed Hermes Gold awards. The name Hermes (Greek messenger) and the idea for the award were chosen to represent our roles as the messengers and creators of marketing and communication materials and programs.


Wallace Graphics Acquires MegaBytes Digital

Local, Family-Owned Printing Business Expands Large Format Service Lines with Strategic Acquisition

(STONE MOUNTAIN, GA) – Wallace Graphics Inc., Atlanta’s premier printing solutions provider, has acquired Alpharetta-based firm MegaBytes Digital, a leading large format and signage business. The acquisition represents the company’s strategic move to grow and expand its service lines to large format printing, as well as broaden existing digital services. The combined business will operate under the Wallace Graphics brand from our new, 70,000-sf freestanding building in Duluth, GA.

Founded in 1987 by John Wallace, Wallace Graphics Inc. has grown steadily over the past three decades to offer a wide range of print services, expert customer service and industry changing value. Family-owned and currently operated by Wallace’s two sons, Wallace Graphics focuses on maintaining a youthful, high-energy approach to offering superior printing solutions to a loyal customer base of thousands of successful clients.

With the addition of MegaBytes Digital, Wallace Graphics now offers turnkey print solutions – from digital and sheet-fed printing to custom signage, and large format capabilities for retail and point-of-purchase displays, trade show graphics, wallpaper murals and automotive wraps. The expanded business serves as a single source provider for full marketing campaigns from design, digital, small format printing, large format printing and direct mail.

“The acquisition of MegaBytes Digital has diversified and expanded our business,” says Jonathan Wallace, President of Wallace Graphics Inc. “In our 30 years of business, we have grown from a single small printing press to a larger operation that can provide complementary design and production services for digital campaigns all the way through physical signage. By bringing MegaBytes Digital into our evolving team, we run the gamut of services we provide to clients.”

With 75 full-time employees and steady growth, Wallace Graphics is relocating to its new facility in Duluth on December 15 to accommodate the company’s expansion. The new facility is designed to optimize efficiency among the creative workforce and centralize the company’s service lines in one dynamic space. With the larger, all-inclusive facility, the team can better collaborate to brainstorm ideas and offer our clients tailored approaches and continuity to comprehensive marketing campaigns. Wallace Graphics has plans to hire high-energy employees at its new location at 2450 Meadowbrook Parkway in Duluth. A ribbon cutting is also planned for December 15 at 11:30 a.m.

“By providing visually-stunning print products, we offer local and national customers the opportunity to showcase their products and services,” continued Wallace. “We are excited to help growing businesses achieve continued success with our improved, customized delivery services.”

About Wallace Graphics Inc.

Founded in 1987 in historic downtown Stone Mountain, Georgia, Wallace Graphics Inc. provides comprehensive printing services for clients in a variety of markets. With a mission to provide the best printing and most helpful service in its community, the company offers handcrafted offset and digital printing solutions with a distinctly human approach each and every day. The company takes pride in printing the strikingly beautiful documents that contribute to our clients’ success. Wallace Graphics prioritizes respectful relationships with its customers and vendors to offer premier printing services while maintaining its uncompromising principles of good service and community development. For more information, visit

Media Inquiries

Jerry Carbone

Director of Marketing

Wallace Graphics Inc.

P: 770-723-0202


The Value of Dimensional Signage for Businesses

Dimensional signage can make a much greater impact than most other types of flat signs, particularly when lettering and logos are used to identify a company or business. Well-designed and imaginatively displayed, dimensional signs will catch the eye of passers by whether they are on foot or driving past in a vehicle. They are also generally easier to read and more memorable than other signs.

3D Logo | Dimensional Wall Display | Corporate Interior

Suitable for use in corporate displays both indoors and outdoors, dimensional signage is ideal for use on the sides of buildings, for storefronts, reception areas, and lobby walls, even for conference center walls. They are a popular choice for trade show booths, and work well for some neighborhood signs, as well as tenant signs.

Dimensional signage is a very popular choice amongst a wide range of enterprises including retail operations, businesses, various organizations, and restaurants. While the businesses, organizations and so on don’t have much in common in terms of operations, dimensional signs allow any type of enterprise to display a message or identity using a very distinctive form of presentation.

The Versatility of Dimensional Signage

There are various ways to design dimensional signage too. For instance, stand-alone letters may be used to spell out a message or name, or they may be used as part of a signboard either recessed or extending outwards. Either way, what makes them different to other forms of signage is the effect of depth, and this makes them particularly effective when viewed from a distance.

The use of color will also help to make dimensional signage stand out, as will customized illumination that will ensure they stand out no matter time of the day or night it is.

How Dimensional Signs Are Made

Various different materials may be used to make dimensional signage including wood, PVC, foam, aluminum, acrylic materials, and a number of other substrates.

Aluminum, wood, and PVC are all perfect for outdoor use, but foam should really only be used indoors.

The professionals at Wallace Graphics use a highly specialized computerized router to custom make all types of dimensional signage. We will design and make exactly what you need to stand out.

When to Use Backlit Displays

Backlit DuratransBacklit displays are beautiful when properly created and they have an incredible impact. So it is not surprising that the trend for their use is growing in the world of marketing.

Apart from anything else they create great first impressions that can help companies build brands.

The Use of LED For Backlit Displays

Today many television and computer screens use LED backlighting for effect and impact. The lighting is literally behind the screen. This same technology is used to light displays in offices and at trade shows. It is eco-friendly and hugely effective.

The effects can be powerful for marketing or educational purposes. Better still, the displays last longer than other media forms and yet are amazingly budget friendly.

Unlike photographs, backlit displays are created with transparencies that are rather like big slides that allow the light to shine through them.

So where would you use backlit displays? The most obvious applications are:

  1. In the office
  2. At trade shows and other events

Backlit Displays for Office Decor

Whether you want to create an eye-catching display in the office or use pictures to promote what the business does, backlit displays provide awesome options. It is particularly effective for customized branding.

These might be used in a reception area or a boardroom, and they might take up a relatively small area or an entire wall.

Backlit Displays for Trade Shows and Events

One of the advantages of backlit displays is that they can be created so that they are transportable and can be used for booths and other stands. They are much more effective than posters or simple photographic displays and are fantastic for branding products and companies.

In fact, backlit trade show displays have been heralded as “one of the hottest advertising trends at trade shows” this year (2017).

Why Backlit Displays are Better Than Photographs and Posters

When posters and photographs are exposed to UV light they fade. It doesn’t happen immediately, but if you look at old photograph albums your parents or grandparents had you’ll immediately see the difference.

When a high-quality transparency like Duratrans is used the opacity is extraordinary.

Backlit Displays From MegaBytes Digital

MegaBytes Digital has an enormous Lightjet printer that can produce huge, high quality photographs up to 72 x 120 inches in size. The Duratrans “photographs” are created in the form of a transparent film that makes the pictures come alive.

Does the idea excite you? If so, contact us to find out how to join the trendsetters.