What Effective Signage Can Do For Your Business

Effective signage is one of the most important marketing strategies business owners can use to advertise their company, products, and/or brand.

Research shows just how powerful signage can be, particularly in terms of new businesses. For instance, the US Small Business Administration reports that a 24-month study of 165 small independent businesses revealed that half of their new customers were drawn to the business by exterior signage.

What Makes a Business Sign Effective?

window clings | retail signs

While there are a number of options when it comes to choosing business signs, there are some proven standards that make a business sign effective:

  • It must be specific in terms of the message it communicates.
  • Remember the KISS principle: keep it simple stupid. You have just five seconds to get the message across.
  • The message should be concise and clear with just enough information to get it across.
  • It must stand out rather than blend with the background. The use of a single color, a bold logo, or another kind of image can be immensely powerful.
  • Make sure it has a good call to action that will entice customers in the door or encourage them to buy a product.

Of course, signage isn’t always external. Businesses also use signs inside their stores to identify different departments, direct customers through their store or building, or to advertise in-house.

Regulations for Exterior Business and Advertising Signs

Every town, city, and/or community has rules and regulations that relate to exterior business signs and boards used for advertising. Before you have your business sign designed and made make sure you know what is allowed in your area. Regulations will specify sizes (width and height of the sign itself) as well as the height of the post or pole on which it will be erected, or where it may be displayed on a building. Allowable materials may also be specified.

Some communities place restrictions on color and letter sizes, and some even limit message content.

You will find this information at your local authority or zoning commission office.

Types of Signs for Business Use

There are many different types of materials that may be used for effective signage. There are also many sign variations including:

  • Simple pole signs where the sign is mounted on a post or pole and normally utilized by one company only.
  • Pylon signs that are frequently used by commercial operators at shopping centers, malls, hotels, and along the freeway. These usually display multiple signs and promote the businesses that are located close to the sign.
  • Wall signs that are erected on buildings above or near the entrance to a building. These range from flat signs and dimensional advertising boards that comprise lettering to signs that are illuminated from behind of within the sign.
  • Awning sides that are mounted over windows.
  • Window signs made with graphics that are stuck onto the glass of windows.
  • Vehicle signs and billboards mounted on trailers drawn by vehicles.

Of course, the material used depends on the type of sign chosen, which in turn will dictate price.

Wallace Graphics is well placed to help Georgia businesses choose the most effective business signs. Call us today for more information and advice. We’re here to help.

When to Use Backlit Displays

Backlit DuratransBacklit displays are beautiful when properly created and they have an incredible impact. So it is not surprising that the trend for their use is growing in the world of marketing.

Apart from anything else they create great first impressions that can help companies build brands.

The Use of LED For Backlit Displays

Today many television and computer screens use LED backlighting for effect and impact. The lighting is literally behind the screen. This same technology is used to light displays in offices and at trade shows. It is eco-friendly and hugely effective.

The effects can be powerful for marketing or educational purposes. Better still, the displays last longer than other media forms and yet are amazingly budget friendly.

Unlike photographs, backlit displays are created with transparencies that are rather like big slides that allow the light to shine through them.

So where would you use backlit displays? The most obvious applications are:

  1. In the office
  2. At trade shows and other events

Backlit Displays for Office Decor

Whether you want to create an eye-catching display in the office or use pictures to promote what the business does, backlit displays provide awesome options. It is particularly effective for customized branding.

These might be used in a reception area or a boardroom, and they might take up a relatively small area or an entire wall.

Backlit Displays for Trade Shows and Events

One of the advantages of backlit displays is that they can be created so that they are transportable and can be used for booths and other stands. They are much more effective than posters or simple photographic displays and are fantastic for branding products and companies.

In fact, backlit trade show displays have been heralded as “one of the hottest advertising trends at trade shows” this year (2017).

Why Backlit Displays are Better Than Photographs and Posters

When posters and photographs are exposed to UV light they fade. It doesn’t happen immediately, but if you look at old photograph albums your parents or grandparents had you’ll immediately see the difference.

When a high-quality transparency like Duratrans is used the opacity is extraordinary.

Backlit Displays From MegaBytes Digital

MegaBytes Digital has an enormous Lightjet printer that can produce huge, high quality photographs up to 72 x 120 inches in size. The Duratrans “photographs” are created in the form of a transparent film that makes the pictures come alive.

Does the idea excite you? If so, contact us to find out how to join the trendsetters.