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The Value of Direct Mail Coupons

A smart coupon marketing strategy can play an enormous role in the success of direct mail campaigns. Furthermore, done the right way, it can be a very profitable exercise that drives new customers to your business.

You might think coupons are old school, outdated, and not worth the effort, but that certainly isn’t true. In fact, research shows that most (about 96%) Americans use coupons – maybe not all the time, but sometimes. Everybody likes a good deal, and if a coupon offers a discount, you’re going to get takers. And it doesn’t matter who they are, how much they earn, what sort of education they have, or even how old they are.

Here are some surprising statistics that show just how varied the direct mail coupon market is:

  • Wealthy Consumers About 50% of people who earn at least $150,000 per annum use coupons at least 50 times a year. That’s roughly once a week. Surveys indicate that anyone in a household earning $100,000 or more is twice as likely to use coupons than households that bring in less than $35,000. They might buy more expensive products, but they will still use coupons to get a discount to save money.
  • Consumers with a College Education A survey undertaken by a company that specializes in coupons shows that those with a college education are 78% more likely to use coupons that those without a college education. Whilst no specific reasons are cited, if you’ve got access to people with qualifications, add them to your next direct mail coupon campaign. 
  • All Ages There’s a general misconception that elderly folk are the ones that use coupons the most. Rather, young adults aged between 18 and 34 are even more likely to use them. There is evidence that millennials are more likely than anyone else to use coupons to plan their shopping sprees. According to an American advertising firm, Valassis and market research firm, Ipsos, more than 90% of millennials in a survey they undertook increased their use of coupons. Most seem to find and share them via social media.

Why You Should Include Coupons in Your Direct Mail Campaigns

According to various studies, many customers regard coupons as a kind of reward for doing business with particular brands. Many will even switch brands just because of coupon offerings, especially when the discount offered is around 25%. By offering worthwhile coupons, you can keep your loyal customers and maybe steal a few from your competitors.

Another important factor is that coupons provide businesses with the opportunity to track the response rate of customers who have been targeted. You can also use them to link sales made as part of the direct mail campaign as a whole, which will provide you with the ability to calculate an ROI more accurately.

What Products do People Use Coupons to Buy?

While it is true that many people use coupons to buy products they are familiar with, the statistics show that as many as 86% are prompted to try new products and services when offered coupons.

The type of product or service varies, but it seems that about 60% of coupons are for non-food items including office supplies, cleaning products, and clothing. They are particularly popular with restaurant-goers.

While traditional coupons are printed, today online coupons are also gaining ground, together with mobile coupons. This is another important consideration.

Ultimately, regardless of the type of coupons you send out, it is important not to make assumptions about who will respond to coupons and who won’t. It doesn’t matter how old they are, what education they’ve achieved, or how much they earn, people love getting good deals.

There is no doubt that coupons will help all kinds of businesses attract new customers and keep those they already have. If you’d like to add coupons to your direct mail campaigns, contact Wallacegraphics. We are the direct mail experts and will have you covered from printing to postage and mailing. Call us today!

Printed Catalogs Are Back in Business

printed-products

The digital era has made a huge impact on printed advertising media, with companies relying more and more on the Internet and email for their marketing efforts. But recent research shows that this approach has, to a large degree, backfired! Instead of increasing sales, the switch has resulted in reduced sales for a large number of companies, including leading brands.

On the other hand, there is sound evidence that websites supported by catalogs generate a lot more revenue than those that aren’t supported by catalogs. And off the Internet, printed catalogs are making a comeback.

According to branding agency, ID International, websites with catalog support get as much as 163% more revenue than those who don’t. This doesn’t necessarily mean that they buy directly from the catalog. What often happens is that the catalog directs consumers to the web site and they buy online. But the point is that it was the printed catalog that initiated the interest and ultimately drove the sale.

Even Amazon is known to print full-color catalogs to help promote their business!

First, let’s look briefly at some elements of email marketing and then we can discuss some of the reasons why catalogs are so powerful. 

The Era of Email Advertising

Most of us want information, especially when we are in the market to buy things. We also like to be told about new trends and products. But how often do you sign up with a company or website and then find you are inundated with a constant barrage of what amounts to useless, unhelpful, irritating “information”?

Often we sign up to get a discount or to claim a special offer, not realizing it’s an invitation to receive a never-ending stream of emails. Thereafter, we delete messages, often not even bothering to open them. Eventually, some of us decide to opt-out and unsubscribe.

What is particularly interesting is that even companies that specialize in email marketing concede that it often fails to achieve its aims.

For example, Listrak, a retail digital marketing automation platform that specializes in email marketing, has stated publicly that only about a third of subscribers to their retail email lists make purchases from the retailer they subscribed to. Their solution is to target customers more accurately, rather than just throw marketing information at them. To do this, they harness the power of artificial intelligence (AI) along with “self-learning predictive algorithms”  and predictive content that provides more accurate recommendations. They also automatically analyze customer behaviors and observe, collect, and synthesize data that links to customer profiles. That’s a whole lot more than simply implementing an email marketing campaign!

Convince and Convert, an award-winning Internet platform that focuses on digital marketing, says 21% of email recipients report the message as spam, even if it isn’t. They point out that for marketing to be successful, it is essential to win potential customer’s trust by raising industry standards and giving them additional tools and insights to manage their digital experience.

Another point to bear in mind is that about 17% of Americans change their email addresses every six months, possibly to avoid being targeted by email marketing campaigns. Whatever the reason, it counts against the campaigns.

Indications Are That Printed Catalogs Can be the Secret to Sales Success

Unlike emails, printed catalogs tend to stick around. We may not read them immediately they are delivered, but presuming the product content interests us, we keep them, read them, and might just buy off them. Often catalogs promote web sites, and if interested, many people log in and buy online.

According to a U.S. Postal Service (USPS) report Catalogs: Trends and Updates, consumers respond to catalogs because they tell a story, connecting it to the brand on an emotional level. This inspires action, and they buy. Online marketing is passive. Direct marketing (which includes printed catalogs) is active. It’s that simple.

The USPS research revealed that most people spend at least 15 minutes reading a catalog and will generally keep it for several weeks. How long do you spend reading the hundreds of emails you receive every day?

Here are some of the statistics quoted in the USPS survey report:

  • 72% of consumers were more interested in retail products after reading catalogs.
  • 84% purchased something after they had seen it in a catalog.
  • 84% (not necessarily the same people) said they enjoyed getting a catalog from a retailer they had previously bought from.
  • 65% said they would read information about products presented in catalogs.
  • 81% were more likely to read a catalog if it featured sale items.
  • 81% (again, not necessarily the same 81%) go through their snail-mail daily.
  • 64% look forward to getting mail every day.
  • 67% prefer snail-mail to emails. That is a particularly telling stat.

So if you’re still relying on email marketing, now’s the time to consider going old school with printed catalogs. Not only are they an ideal tool to drive consumers to your website, but by printing special promotions, deals, special offers, and unique sales codes, you can track your ROI much more easily.

Convinced?

Wallace Graphics is a print specialist facility. If you want the real thing for your marketing campaign, whether in brochure or catalog form, get it from us. Our shop is in Duluth, Georgia, and in addition to printing, we offer direct mail and marketing services, as well as effective social media and email campaigns. Contact us for more information.

5 Phrases You Should be Using to Develop Happy Clients

Simple yet powerful responses to increase sales and grow your base.

I have a friend who has a successful career in sales. A few years ago, we were discussing his sales techniques, and he made a comment that was profound to me. He said, “my happiest clients are the ones I make the most money on.”

He wasn’t overcharging clients who happened to like him. On the contrary, he understood that long-term client relationships were valuable, and it was his responsibility to build them with a positive attitude, action, and an eagerness to serve. Happy clients are repeat clients.

Use these phrases as a framework when you interact with your clients. The five phrases below are action phrases. They require effort and follow through on your part.

“Hi (name), how was…..?

Acknowledging your client’s personal life tells them that they’re essential to you. Follow up on activities they’ve mentioned like a new restaurant they were planning to try, a family vacation or a child’s sporting event. Only use this phrase if you’ve developed a level of familiarity, and you have a genuine interest in your client.

“Happy to help.”

When your client has a need, they see it as an obstacle to overcome. They want to know that you’re not only able and willing to resolve it for them–you’re eager to do it. Clients love working with people that have a positive attitude and enjoy what they do.

“I’ll take care of it immediately.”

This phrase conveys that you are proactive and that you consider your client’s needs critical. Consider it a promise. It may be a time-sensitive issue or a missed item on their order that needs to be corrected. The less time it takes to resolve the issue, the more value you will have with them.

“I don’t know, but I’ll find out and let you know by…”

Transparency goes a long way in any relationship. Not knowing something can be a positive. Being willing to work on your client’s behalf and setting a day and time to get back to them is what matters. Following through builds trust, and trust leads to future orders and referrals. If you can’t get the answer by the set time, call them and explain why it’s taking longer than expected and set a new time. Not calling tells the client you’re unreliable.

“As much as I would love to help…”

In some cases, you won’t be able to meet your potential or existing client’s needs. It’s an excellent opportunity for adding value to yourself by making the extra effort. Offer to find a solution for them or provide a referral. If it’s a potential client, consider it a test run to show how valuable you can be to them in the future.

Final Thoughts

Developing happy clients starts with elevating yourself above the apparent profit motive attached to sales. You are selling yourself, and the first step is being likable. If you’re likable, your clients will listen to you. If they listen to you, they will eventually trust you. If they trust you, they will do business with you–over and over again.

We would enjoy the opportunity to partner with you on your next print project. Go to WallaceGraphics.com and let’s talk.

The Next Generation of Commercial Printing Arrives at Wallace Graphics

Georgia printer takes the lead in the Atlanta market by adopting the latest in offset print technology.

Heidelberger Speedmaster CX 102

Duluth, Georgia (June 4, 2019) — Wallace Graphics announces the purchase of Heidelberg’s advanced offset press—the Speedmaster CX 102. This latest press model coupled with their Prinect Axis Control brings a new level of integration between software and the printing press. The automation, run speed and color accuracy produces print collateral with a consistently higher print quality and a significantly lower production time. After seeing a demonstration of the CX 102, Jonathan Wallace, President of Wallace Graphics made the decision to purchase the new press to enhance their offset capabilities.

“Our set-up times have gone from 25 minutes down to five minutes, and we now have the ability to preset multiple print jobs in a production environment. It allows us to offer our customers more cost-efficient printing in a wider range of quantities with quicker turnaround times.”

Jonathan Wallace, President, Wallace Graphics

The architecture of CX 102 press also makes it an efficient solution for print projects with multiple versions and multi-page catalogs.

With speeds of up to 16,500 sheets per hour, Heidelberg’s newest press analyzes each sheet on the fly for never before seen color consistency. Color is monitored and adjusted based on how the human eye sees color rather than ink density.

Paper waste with the new Speedmaster is also a fraction of other offset presses for the most environmentally friendly press in its class. The intelligent control of the press is designed to eliminate carbon dioxide (CO2) emissions and reduce energy consumption, while running at peak performance.

Wallace Graphics is an award-winning commercial printer located in Duluth, Georgia. They offer offset, digital and large format printing along with direct mail and fulfillment services. Founded in 1987, Wallace Graphics is the printer of choice for a wide variety of industries ranging from small businesses to global brands. For more information, please visit www.WallaceGraphics.com

Custom Digital Wall Murals While You Wait

The Lile Wellness custom digital print wallpaper project.

No, we can’t produce and install a mural for you while you wait in our lobby, but we learned recently that we can do it pretty fast. Wallace Graphics was asked by the Whitehouse agency to produce a set of custom digital print wallpaper murals based on their creative concept for the Lile Wellness Partners Alpharetta, Georgia location.

Lile Wellness Partners offers a holistic approach to wellness services through compounding, thermography and DNA make up. Its patients are interested in better living through tailored programs to increase stamina, appearance, and longevity.

The project presented several challenges. The first being a time frame of 48 hours for the production and installation of the custom digital wallpaper prior to the grand opening of the new location. Next, the offices for Lile Wellness were still under construction, and one of the custom wallpaper murals continued on from the wall and onto the ceiling.

Our initial step was to measure and prep the walls and ceiling where the murals were to be installed. Working around the contractor’s and builder’s schedule was not a major issue, however, the night crew of painters painted over the prepped walls, which reduced our installation time to 24 hours. The final challenge was the amount of custom cutting required for the ceiling mural due to the number of lights, air vents, and sprinkler heads.

We chose Bali Hai Wallscapes by Ultraflex for the wallpaper material, because of its mild texture, low sheen, and durability. In a commercial setting, a higher grade of wallpaper material is needed for its scuff resistance and easy cleaning without impacting the digital print.

In the end, we made the deadline and Monica White, owner and creative director at Whitehouse responded to our follow-up by stating, “We are in love with the end project.  Lots of changes and the toughest deadline yet…could not have done the project without Wallace Graphics and Ginger as the project manager.”

Whether you’re in a hurry or not, we can help with your next custom digital print wallpaper project. Let’s talk.

5 Ways to Get Your Prospects to “Yes”

Simple sales techniques to convert opportunities into customers.

When I was 12 years old my dad asked if me I wanted to make some money. I did. He said a great place to start was in sales. My family owned a printing company, so he printed business cards for me, handed me a large book of Christmas card samples, an order book and told me to put on a suit. He dropped me off in a business park and sat in the car while I made my way from business to business.

I did make few sales that day, more than likely out of sympathy for a nervous pre-teen wearing a suit, than for my powers of persuasion.

My dad gave me a lot of things for my initiation into sales, but there’s one important thing he didn’t give me–training on how to sell.

Everyone is in sales from time to time, whether it’s your day-to-day profession or selling something on craigslist. Over the years I’ve learned a few truths about selling successfully.

How to Make Successful Sales

#1 If You’re Not Memorable You’re Not a Choice
Research shows that it takes an average of five touch points to convert an opportunity into a sale. 10 years ago, my wife and I purchased a home through an independent real estate agent. Since then, each family member receives a handwritten card on our birthdays and on the anniversary of our home purchase. It’s obvious that he does this for all of his past clients, but even that small effort puts him in the “first in mind” category when others mention buying or selling a home.

Reminding prospects that you are available and willing to help is an investment in the future. If they don’t know you’re out there, you’re not a choice. When you do contact them have something valuable to share. It can be an industry update, a new service or an improvement on a product.

One final note. A handwritten note on a preprinted card has far more impact than an email or a call. It shows that the prospect is important enough to dedicate the time and effort to write and mail a note to them. Writing is becoming a lost art and it can be a positive separator from your competition.

#2 Likability is as Important as Knowledge
It’s not difficult to be likable, and the 20/80 rule works in any conversation. Simply talk 20% and listen 80%. Drop the elevator pitch, because it focuses on you rather than your prospects needs and it’s easily perceived as being rehearsed.

Show genuine interest and curiosity in your potential customer’s industry and offerings. Start with open-ended questions, because they require more than a yes or no answer. For example, you can ask, “What’s the overall response from your market since the new product launch?” or “What changes do you see coming to your industry with the new regulations?”.

Being a good listener demonstrates that you care about your prospects needs. Repeating back the essence of your prospect’s conversation tells them you not only hear them–you understand them. For example, your prospect says that deliveries from their current vendor occasionally arrive late. Your response could be, “Late deliveries delay your production lines, so I can see why you would be frustrated. Our shipping department sends out real-time updates to our customers so they always know their shipping status and we have a 97% on-time delivery rate.”

#3 Use The Rule of Three
A study by UCLA found that three is the perfect number when making sales points. Pick three unique selling points that your competitors cannot claim. There’s no reason to repeat them in a conversation or touch point because if they truly are unique and valuable to your prospect they will be remembered.

Surprisingly, it can be an advantage to mention a strong point of your competitor, because it demonstrates that you know your industry and the competition. I make sure that it’s not a critical need of the prospect. I present it as, “They do a great job of (strong point), but we surpass them in three important areas…”. It’s never a bad strategy to be genuine about what you can and can’t do, because it presents you as an honest and credible resource.

#4 If You Don’t Mean It Don’t Say It
I shop at a local grocery store because it is clean, has good prices and I know the layout of the store. Unfortunately, the managers of the store have instructed all of their employees to engage every customer they see with either “How are you today?” or “How is the day going for you?”. I know they have no interest in my day, so being asked that repeatedly makes me shop faster and avoid the aisles with employees in them. The intent is to make customers feel welcome, but in my case, the false sincerity reduces my purchase amounts and thus my customer lifetime value.

Small talk and superficial interest wastes everyone’s time and doesn’t further your agenda of making a sale. Taking a genuine interest in your prospect’s needs in a casual, honest and conversational style leaves a good impression and moves you closer to “yes”.

#5 Prepare to be Excited
I used to perform public demonstrations of a product that I truly enjoyed using myself. I got a great deal of satisfaction in demonstrating the features and sharing the tips that I used to get the most out of the product. I even steered some attendees away from more expensive models when a smaller version would fulfill their needs.

Occasionally, someone would ask me if I was the owner of the company. It was apparent that my enthusiasm, knowledge and use of the product led them to that conclusion.

Let your prospects see your passion if you truly feel that way. Unfortunately, not every product or service is exciting. In those cases, having a passion for solving problems and sharing how others have benefited from using your product or service goes a long way to closing the sale.

Conclusion
In the end, effective selling is about making connections in a genuine, intelligent and casual manner. Make a habit of staying in touch with your prospects with relevant information and make the effort to put at least one of your rotating touch points in writing.

On the topic of writing–one of my Christmas card orders had a typo and had to be reprinted. My dad made the point that I had lost all of the profit on the sale due to my mistake; teaching me the importance of accuracy. That point still follows me today.

Communicating in print is effective and it should be a consistent element in your overall strategy to move your prospects to a “yes”. Let’s talk.

What Your Customers Expect–Even if They Don’t Tell You

The first step to retaining and growing your marketing share.

Consumers have more influence on the growth of your business than ever before. Social media and online reviews tipped the scales years ago to the point that consumers now have a direct and significant impact on customer service policies and even product improvement and development. Why not? They’re the ones using the product or service.

None of the above is news. On the other hand, how your customers are served says a lot about you or your company. It’s easy to become so emotionally or financially involved that you can’t see things from your customer’s perspective–especially entrepreneurs. Let’s look at an example of a customer interaction and see how you would choose to resolve it.

A Typical Customer Experience

A customer calls about a broken part on an $800 mountain bike that they bought from you 18 months ago. The part comes with a 1-year warranty and your cost for the part is $3 ($9.99 retail). Do you:

  • Kindly remind them that the part is out of warranty and you would be happy to email them the link to purchase a replacement or you can take their order over the phone (you make $6.99 on a sale).
  • Kindly remind them that the part is out of warranty and you would be happy to ship it free if they would like to purchase the replacement part (you make $6.99 on a sale).
  • Kindly remind them that the part is out of warranty, but you would be happy to send them the part free of charge and it will go out today (your cost is $7 with shipping).

What’s Your Choice?

If you picked “A” it’s likely that you still use a flip phone and fax machine, because you’re doing business like it’s 1999. “B” is not a terrible choice, but it’s doubtful that your customer will be telling everyone how they got free shipping. “C” is the best choice if you want to convert your customers into ambassadors for your business–consider the cost an advertising expense.

What Your Customers Will Tell You if You Listen

Your customers have expectations for you and your business. If you’re listening, this is what they would tell you.

“I consider myself an informed consumer and I rarely buy on impulse. I like to do some research before I make a purchase, and the higher the cost the more the research I do. I often read company websites, independent product reviews, customer reviews, ask friends, and sometimes even visit a few stores to inspect the items in person. In the end, I am placing my trust in you and what you have to offer.”
   
“I have clear expectations about what I have purchased from you. If I contact you in the future it is because I have a question or a problem. I hope that you will have a friendly attitude and a willingness to help me. If I leave a voicemail or send you an email, the response time tells me how important I am to you.”
 
“If a mistake is made on your part, please do your best to make it right. Please let common sense rule over policies and procedures. If you resolve the situation beyond what I expect I will be thrilled.”

“I am interested in hearing from you occasionally if you have information that enhances my experience or educates me about your product or service. Please do not share my contact information or consider it an open invitation to place other items in front of me several times a week.”
 
“Please be clear on the costs and anything else related to what you are offering. If I am unpleasantly surprised I will be unhappy. It is likely that I will take my business elsewhere in the future, and tell others about my poor experience.”
 
“Do what you do best and don’t offer more than you can deliver. Referring me to another product or service if you can’t help me is impressive and it motivates me to do business with you in the future.”
  
“In the end, I hope that you delight me more than you satisfy me. If I am delighted, I will tell others about you and be unreachable by your competition.”

Are you ready to wow your customers? We’d love to hear about your next print marketing project–we’re good listeners. Let’s talk.

There’s Nothing Better Than a Good Story

A simple and powerful way to create connections.

Since the beginning of time, stories have transported us to a different time and place. More importantly, they have the power to insert us into the story as if we are experiencing it ourselves. Great stories resonate with us because they share a belief or value that we embrace. That’s why they’re memorable and persuasive.

Movies are a great example of compelling storytelling. It’s why we laugh, cry, cover our eyes, or yell at the screen when one of our values is violated. Most of the information we experience in our everyday lives is in the form of a story: texts, news, sports highlights, reality shows, or even a conversation with a co-worker.

In its purest form, a story has three fundamental elements: 1. a character 2. overcoming an obstacle 3. to reach a goal. The same factors apply when you build your business story.

Building a Powerful Business Story

Let’s apply the format to your business. A business with a product or service (the character) wants to bring awareness (the obstacle) to consumers to make a purchase and share their positive experience with others (the goal). That’s a simplistic example, but creating a powerful and lasting connection between your business and your customers is a complicated marketing journey.

What a Powerful Business Story is Not

Let’s look at a standard business story, “Tom needs a lawnmower to cut his grass. He went to the store and bought a Lawn Monster 27″ mulching lawnmower with premium direct drive, ultra mulching blade technology, and electric start. Tom loves how great his lawn looks, and it takes less time to cut than with other lawnmowers. Buy a Lawn Monster mower today!” The story does communicate the product, points of difference, and a call to action to buy one, but it’s a pretty dull story. It creates no connection because it’s product-focused rather than customer-focused.

A Better Approach

Now let’s reword it to create a connection. “To the homeowner who understands the value of reliable lawn equipment, and considers a well-trimmed lawn a reflection of themselves. Who politely dismisses the compliments from friends and neighbors, but quietly feels a sense of pride. Lawn Monster mowers don’t cut grass; they make lawnscapes.” The difference between the two stories is apparent. The first one has no personal connection, and the second one puts the consumer into the story by connecting what the brand stands for with what the consumer believes or values.

Connections like the above are far more likely to turn consumers into customers and hopefully into cheerleaders for your business. Nike is a good example. It sells all types of athletic equipment, but what it sells is entirely different from the story it tells. Nike’s brand stands for achievement, perseverance, discipline, and dedication. You can see it in their tagline, “Just Do It.”. It resonates because it’s the same thing that the little voice in our head says when we’re deciding whether to go to lunch or to go for a run. Great relationships are built on shared values–not products.

We’re interested in hearing your story and how we can help you with your next print marketing project. Let’s talk.

12 Reasons Print Still Matters in the Digital Age

Print is Tangible
Your message in print is something your audience can touch, feel, and even smell in some instances. It creates a physical interaction between you and your audience, as they open it, turn the pages, or remove a special offer or mail-in response.

Print is Credible
Communicating in print has an implied level of credibility to the recipient. The investment made by you to convey your message in print means that it has value.

Print is Personal
In many ways, a direct mail campaign is like a digital advertising campaign. Reach targeted segments of your market their interests, income, or many other audience demographics.

Print is Engaging
Consumers (even millennials) continue to retain a higher level of interest in printed material. They read at a rate as much as 30% higher versus digital text. It increases the chance that your message will be read, understood, and better yet, not diluted by off-topic comments or other advertising in the sidebar.

Print is Memorable
Communicating in print has a “stickiness factor”. Research in neuromarketing reveals that print has a much higher retention rate than digital content. Another finding is that your message is more persuasive. Your audience can only respond if they remember that you’re a purchase option.

Print is Polite
Print is voluntary, so your message never interrupts or intrudes on your intended audience. Digital, TV and radio advertising is often an obstacle to get to the intended content. Your message in print is an invitation to be viewed when your audience on their terms.

Print is Responsible
Today’s print production processes and materials are renewable and recyclable. Sustainability standards for paper production, the availability of post-consumer paper and water-based inks means that the message you convey in print is a responsible one.

Print is Competitive
An online presence and social proof should be a consistent element of your marketing strategy. Print is a cost-effective channel for enhancing your digital brand and increasing your market share.

Print is Multilingual
Speak to your audience in their language. It reinforces the connection you have with your audience and multiplies your reach. Printed content also has the added advantage of communicating multiple languages simultaneously.

Print is Multidimensional
Print goes well beyond height, width, and depth. Shapes, textures, colors and high-quality images add dimensionality to your message that goes well beyond it being viewed on a screen.

Print is Measurable
QR codes and targeting landing pages give you the metrics you need to measure your ROI. A  direct mail campaign with message subsets gives you the insight to refine and adjust your message for a higher response rate.

Print is Multidirectional
Print is an excellent channel for pointing your market to your digital presence. QR codes and personalized landing pages seamlessly transport your audience to highly targeted information offerings.

It’s likely that we can help you with your next print marketing project in a tangible, credible, engaging and personal way–for starters. Let’s talk.

Wallace Graphics Branding has won GOLD in the 2018 Hermes Creative Awards

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media.

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and awards outstanding achievement and service to the profession.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were
about 6,500 entries from throughout the United States and 21 other countries in the Hermes Creative Awards 2018 competition. Of the entries, 22 percent won the Gold Award.

Being a Gold Winner is a tremendous achievement that is symbolized by the intricately detailed Hermes Gold awards. The name Hermes (Greek messenger) and the idea for the award were chosen to represent our roles as the messengers and creators of marketing and communication materials and programs.