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Wallace Graphics Branding has won GOLD in the 2018 Hermes Creative Awards

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media.

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and awards outstanding achievement and service to the profession.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were
about 6,500 entries from throughout the United States and 21 other countries in the Hermes Creative Awards 2018 competition. Of the entries, 22 percent won the Gold Award.

Being a Gold Winner is a tremendous achievement that is symbolized by the intricately detailed Hermes Gold awards. The name Hermes (Greek messenger) and the idea for the award were chosen to represent our roles as the messengers and creators of marketing and communication materials and programs.

 

SunTrust Park/Delaware North Window Film Printing and Installation

19 windows were output and installed on site The customer wanted the look of RTA vinyl, but liked the idea Of using an optically clear film and printing the graphics on – so Fans could not pull the individual pieces of vinyl off the windows.

The look was achieved using optically clear film and printing color Images backed with white ink. The panels were installed on the face Of the windows because the windows had been tinted already.

It was a great look, and the hope is to generate more sales by letting fans know that the building is a restaurant.

 

L3 Custom Lobby Interior by Wallace Graphics

L3 asked Wallace Graphics to assist with updating their lobby. We suggested a large mural for their main lobby wall and dimensional Acrylic logo to add depth to the image selected by the customer.

Wallace’s team output the wallpaper, fabricated the dimensional type and installed it all on site in Alpharetta, Georgia.

The customer was so happy, that 6 more wall murals were designed and installed in the rest of the facility!

 

Wallace Graphics Acquires MegaBytes Digital

Local, Family-Owned Printing Business Expands Large Format Service Lines with Strategic Acquisition

(STONE MOUNTAIN, GA) – Wallace Graphics Inc., Atlanta’s premier printing solutions provider, has acquired Alpharetta-based firm MegaBytes Digital, a leading large format and signage business. The acquisition represents the company’s strategic move to grow and expand its service lines to large format printing, as well as broaden existing digital services. The combined business will operate under the Wallace Graphics brand from our new, 70,000-sf freestanding building in Duluth, GA.

Founded in 1987 by John Wallace, Wallace Graphics Inc. has grown steadily over the past three decades to offer a wide range of print services, expert customer service and industry changing value. Family-owned and currently operated by Wallace’s two sons, Wallace Graphics focuses on maintaining a youthful, high-energy approach to offering superior printing solutions to a loyal customer base of thousands of successful clients.

With the addition of MegaBytes Digital, Wallace Graphics now offers turnkey print solutions – from digital and sheet-fed printing to custom signage, and large format capabilities for retail and point-of-purchase displays, trade show graphics, wallpaper murals and automotive wraps. The expanded business serves as a single source provider for full marketing campaigns from design, digital, small format printing, large format printing and direct mail.

“The acquisition of MegaBytes Digital has diversified and expanded our business,” says Jonathan Wallace, President of Wallace Graphics Inc. “In our 30 years of business, we have grown from a single small printing press to a larger operation that can provide complementary design and production services for digital campaigns all the way through physical signage. By bringing MegaBytes Digital into our evolving team, we run the gamut of services we provide to clients.”

With 75 full-time employees and steady growth, Wallace Graphics is relocating to its new facility in Duluth on December 15 to accommodate the company’s expansion. The new facility is designed to optimize efficiency among the creative workforce and centralize the company’s service lines in one dynamic space. With the larger, all-inclusive facility, the team can better collaborate to brainstorm ideas and offer our clients tailored approaches and continuity to comprehensive marketing campaigns. Wallace Graphics has plans to hire high-energy employees at its new location at 2450 Meadowbrook Parkway in Duluth. A ribbon cutting is also planned for December 15 at 11:30 a.m.

“By providing visually-stunning print products, we offer local and national customers the opportunity to showcase their products and services,” continued Wallace. “We are excited to help growing businesses achieve continued success with our improved, customized delivery services.”

About Wallace Graphics Inc.

Founded in 1987 in historic downtown Stone Mountain, Georgia, Wallace Graphics Inc. provides comprehensive printing services for clients in a variety of markets. With a mission to provide the best printing and most helpful service in its community, the company offers handcrafted offset and digital printing solutions with a distinctly human approach each and every day. The company takes pride in printing the strikingly beautiful documents that contribute to our clients’ success. Wallace Graphics prioritizes respectful relationships with its customers and vendors to offer premier printing services while maintaining its uncompromising principles of good service and community development. For more information, visit www.wallacegraphics.com.

Media Inquiries

Jerry Carbone

Director of Marketing

Wallace Graphics Inc.

P: 770-723-0202

E: jerry@wallacegraphics.com

How Vehicle Wraps Can Advertise Your Business

The opportunities for advertising can be mind-boggling. In addition to traditional advertising in printed media, on radio and TV, and on the Internet, digital printing opens up a whole new world of potential exposure. Whether you want on-site advertising, dimensional signs for trade shows, or some sort of retail display, there is a wealth of choice.

Fleet Graphic Wraps

One form of advertising that often slips the list of options, particularly for smaller businesses, is vehicle wraps. Yet vehicle wraps can provide an incredibly powerful form of sharing brands, products, services, and generally expanding your business as a whole.

Value of Vehicle wraps

Literally used to “wrap” your vehicle, vehicle wraps are engaging and can reach a wider audience than most other forms of advertising. Of course, it depends on how many vehicles you choose to use for advertising and how much time they spend on the road. But generally, vehicle wraps are cost effective and they can be redone more frequently than billboards for a much smaller investment.

Vehicle wraps are also an invaluable form of local advertising because you can target exactly the areas you want. If you’re driving around the neighborhood where you generally do business then your customers and potential customers are likely to spot your moving advert. If you drive further afield, there’s a good chance you’ll attract at least some additional business interest, depending on the products and services you offer.

How to Use Vehicle Wraps

It depends largely on the way vehicle wraps are designed.

While brightly colored wraps will certainly make your vehicles stand out from the others, the message needs to be clear. Lots of wordage is unlikely to be read, but pictures will only tell the story if they are clearly defined. The simplest example is to use photographs of the product you want to advertise, perhaps with a simple slogan. But if you are advertising a service you may need to use generic images and just a few words with great impact.

If this is an advertising medium that appeals to you, Atlanta-based MegaBytes Digital can help. Contact us now for ideas and a quotation.

Choose a Storefront Sign That Sets You Apart from Your Competition

If you have a real-time store it’s vital that you choose signage that will set you apart from your competitors. That is one of the best ways that you will be able to excel in your line of business.

window sticker | window vinyl | retail display

While there are a number of different types of signs that can be used outside and on buildings to help market a business, not all signs are suitable for a storefront as such. For instance, a pole or pylon sign might draw attention to the fact your store exists, but a wall sign will have a much bigger impact especially if it is mounted above or adjacent to the entrance of your store.

The Value of a Good Storefront Sign

Storefront signs don’t just identify businesses. Provided they are well designed they have the ability to attract a lot more customers to any business.

Above all else, the fact is that a storefront sign creates a first impression. If it’s good you’re likely to attract new business. Even if it is mediocre you are likely to attract new trade. But either way you do need to reflect your identity and the brand you want to market.

Choosing a Good Storefront Sign That Will Help Get You More Business

Storefront signs need to tell the story of the store, its products, and brands they are promoting and selling. Generally, a clean, attractive sign will attract attention. It should be clearly visible from street level and should reflect the corporate identity of the business.

Color is also important, and it helps if business owners are able to recognize the impact different colors have. While we all have our own favorite colors some colors have different effects across the board. For example, red comes across as a stimulant while blue is cooling and yellow is regarded as a happy, cheerful color. Blue is also a trustworthy color that represents dependability.

But no business can consider and expect results based on the impact of color in a sign alone. The company’s corporate colors, as well as the colors used in their logo, are also of paramount importance. In addition to colors that make an impact, a readable typeface and a good message are essential.

Wallace Graphics has a wealth of experience in terms of what works and our professional team can help you decide on a storefront sign that will set your business apart from your competition. Contact us to arrange for a consultation that will help you get the best signage in your business.

What Effective Signage Can Do For Your Business

Effective signage is one of the most important marketing strategies business owners can use to advertise their company, products, and/or brand.

Research shows just how powerful signage can be, particularly in terms of new businesses. For instance, the US Small Business Administration reports that a 24-month study of 165 small independent businesses revealed that half of their new customers were drawn to the business by exterior signage.

What Makes a Business Sign Effective?

window clings | retail signs

While there are a number of options when it comes to choosing business signs, there are some proven standards that make a business sign effective:

  • It must be specific in terms of the message it communicates.
  • Remember the KISS principle: keep it simple stupid. You have just five seconds to get the message across.
  • The message should be concise and clear with just enough information to get it across.
  • It must stand out rather than blend with the background. The use of a single color, a bold logo, or another kind of image can be immensely powerful.
  • Make sure it has a good call to action that will entice customers in the door or encourage them to buy a product.

Of course, signage isn’t always external. Businesses also use signs inside their stores to identify different departments, direct customers through their store or building, or to advertise in-house.

Regulations for Exterior Business and Advertising Signs

Every town, city, and/or community has rules and regulations that relate to exterior business signs and boards used for advertising. Before you have your business sign designed and made make sure you know what is allowed in your area. Regulations will specify sizes (width and height of the sign itself) as well as the height of the post or pole on which it will be erected, or where it may be displayed on a building. Allowable materials may also be specified.

Some communities place restrictions on color and letter sizes, and some even limit message content.

You will find this information at your local authority or zoning commission office.

Types of Signs for Business Use

There are many different types of materials that may be used for effective signage. There are also many sign variations including:

  • Simple pole signs where the sign is mounted on a post or pole and normally utilized by one company only.
  • Pylon signs that are frequently used by commercial operators at shopping centers, malls, hotels, and along the freeway. These usually display multiple signs and promote the businesses that are located close to the sign.
  • Wall signs that are erected on buildings above or near the entrance to a building. These range from flat signs and dimensional advertising boards that comprise lettering to signs that are illuminated from behind of within the sign.
  • Awning sides that are mounted over windows.
  • Window signs made with graphics that are stuck onto the glass of windows.
  • Vehicle signs and billboards mounted on trailers drawn by vehicles.

Of course, the material used depends on the type of sign chosen, which in turn will dictate price.

Wallace Graphics is well placed to help Georgia businesses choose the most effective business signs. Call us today for more information and advice. We’re here to help.

The Value of Dimensional Signage for Businesses

Dimensional signage can make a much greater impact than most other types of flat signs, particularly when lettering and logos are used to identify a company or business. Well-designed and imaginatively displayed, dimensional signs will catch the eye of passers by whether they are on foot or driving past in a vehicle. They are also generally easier to read and more memorable than other signs.

3D Logo | Dimensional Wall Display | Corporate Interior

Suitable for use in corporate displays both indoors and outdoors, dimensional signage is ideal for use on the sides of buildings, for storefronts, reception areas, and lobby walls, even for conference center walls. They are a popular choice for trade show booths, and work well for some neighborhood signs, as well as tenant signs.

Dimensional signage is a very popular choice amongst a wide range of enterprises including retail operations, businesses, various organizations, and restaurants. While the businesses, organizations and so on don’t have much in common in terms of operations, dimensional signs allow any type of enterprise to display a message or identity using a very distinctive form of presentation.

The Versatility of Dimensional Signage

There are various ways to design dimensional signage too. For instance, stand-alone letters may be used to spell out a message or name, or they may be used as part of a signboard either recessed or extending outwards. Either way, what makes them different to other forms of signage is the effect of depth, and this makes them particularly effective when viewed from a distance.

The use of color will also help to make dimensional signage stand out, as will customized illumination that will ensure they stand out no matter time of the day or night it is.

How Dimensional Signs Are Made

Various different materials may be used to make dimensional signage including wood, PVC, foam, aluminum, acrylic materials, and a number of other substrates.

Aluminum, wood, and PVC are all perfect for outdoor use, but foam should really only be used indoors.

The professionals at Wallace Graphics use a highly specialized computerized router to custom make all types of dimensional signage. We will design and make exactly what you need to stand out.

When to Use Backlit Displays

Backlit DuratransBacklit displays are beautiful when properly created and they have an incredible impact. So it is not surprising that the trend for their use is growing in the world of marketing.

Apart from anything else they create great first impressions that can help companies build brands.

The Use of LED For Backlit Displays

Today many television and computer screens use LED backlighting for effect and impact. The lighting is literally behind the screen. This same technology is used to light displays in offices and at trade shows. It is eco-friendly and hugely effective.

The effects can be powerful for marketing or educational purposes. Better still, the displays last longer than other media forms and yet are amazingly budget friendly.

Unlike photographs, backlit displays are created with transparencies that are rather like big slides that allow the light to shine through them.

So where would you use backlit displays? The most obvious applications are:

  1. In the office
  2. At trade shows and other events

Backlit Displays for Office Decor

Whether you want to create an eye-catching display in the office or use pictures to promote what the business does, backlit displays provide awesome options. It is particularly effective for customized branding.

These might be used in a reception area or a boardroom, and they might take up a relatively small area or an entire wall.

Backlit Displays for Trade Shows and Events

One of the advantages of backlit displays is that they can be created so that they are transportable and can be used for booths and other stands. They are much more effective than posters or simple photographic displays and are fantastic for branding products and companies.

In fact, backlit trade show displays have been heralded as “one of the hottest advertising trends at trade shows” this year (2017).

Why Backlit Displays are Better Than Photographs and Posters

When posters and photographs are exposed to UV light they fade. It doesn’t happen immediately, but if you look at old photograph albums your parents or grandparents had you’ll immediately see the difference.

When a high-quality transparency like Duratrans is used the opacity is extraordinary.

Backlit Displays From MegaBytes Digital

MegaBytes Digital has an enormous Lightjet printer that can produce huge, high quality photographs up to 72 x 120 inches in size. The Duratrans “photographs” are created in the form of a transparent film that makes the pictures come alive.

Does the idea excite you? If so, contact us to find out how to join the trendsetters.

Vehicle Graphics for Marketing

When it comes to return on investment (ROI) vehicle advertising is one of the most effective forms of marketing. Regardless of size, clever use of digital graphics turns the vehicle into a moving billboard.

Vehicle graphics are a great way to expose your brand simply by displaying your logo on a car that is your corporate color. Or you can attract attention creatively, with images and words, or use vehicle graphics to share a short mission statement.

 

Considered a segment of outdoor advertising as a whole, vehicle wraps are relatively new. While billboards have been used for more than a century, vehicle graphics were first used in 1993 when a digital graphics pioneer wrapped a bus in vinyl that advertised Crystal Pepsi. The vinyl product was new and its impact was incredible. Additionally, because it could be stuck onto buses and other moving vehicles, it was considerably more versatile and achievable than most other outdoor advertising media.

Within seven years, the new mobile outdoor advertising trend had expanded to private vehicles and companies offered to pay individuals to advertise products and services. Businesses also used – and still use – vehicles to advertise because this is such an effective, cost effective form of marketing. Digital graphics are also used to wrap rental vehicles.

The Outdoor Advertising Association of America (OAAA) has ascertained that 95 percent of American citizens are exposed to “media targeted” vehicles. It has also been estimated that one wrapped vehicle is likely to be seen by anything from 30,000 to 80,000 people every day! But this in itself won’t ensure effective marketing.

Having decided to go with vehicle graphics, companies need to ensure that the message they share is legible and contains sufficient information for interested parties to follow through. This might be a telephone number or a website address. Without it, you won’t get tangible leads that you and your marketing team can measure. But combined with powerful digital graphics, your wrap has the potential to make your business a winner.

Advantages of Vehicle Graphics

Unlike most other types of advertising that are placed in printed media, or on television or radio channels, vehicle graphics work constantly 24:7 every day of the year. Furthermore, they can be used anywhere, depending on need, from the CBD to localized events in suburban settings.

The OAAA rates vehicle wraps as offering the cheapest form of “cost-per-impression” of any type of advertising. They are also incredibly versatile and can be used for any type of marketing promotion, long- or short-term.

Like all other forms of advertising, vehicle graphics can be used to unify and strengthen a brand.

But to ensure the feasibility and viability of any digital graphics campaign, it is essential to employ a company that understands the logistics and dynamics involved. Wallace Graphics is your best Georgia-based option. We have been helping businesses make their vehicles stand out for more than 17 years. We have a team of highly talented professionals that will ensure your vehicle graphics are effectively and professionally designed and printed. Call us to discuss your needs.