Established trade shows are a brilliant medium to increase business leads. But you need to choose shows that are relevant to your business and opt for trade show signage that will attract the industries and professionals you want to target.
Generally, trade shows are geared for a specific industry and they are not open to the general public. This means that you can choose your audience and cater to it, effectively increasing awareness of your products and services, and getting good quality business leads.
One of the most attractive factors of trade shows is that they provide business owners and their staff with the opportunity to meet customers face-to-face. This can be a powerful form of marketing. But first you need to pull the right people to your booth or stand – and the best way to do this is with display graphics and well-designed trade show signage.
Secrets of Successful Trade Show Signage
The very nature of trade shows means that there will be competitors exhibiting alongside you. For this reason, it is vital to portray visually what your competitive advantage is. And what better way than with carefully focused signage? Of course, signage won’t stand alone, and once people stop at your booth they don’t want to be disappointed.
The design of your booth and design of signage should go hand-in-hand so that your business or product brand is clear to those visiting the show. Potential customers need to be able to ascertain in seconds what you are offering and be persuaded that they should stop and find out more. Marketing material, displays, and of course the people you employ to communicate with customers will all play a big role in getting worthwhile business leads.
So, show signage attracts your audience, and then people with the necessary tools talk to them and increase their interest, if not convert them. At very least give them business cards, pamphlets, and/or brochures to go home with. These should incorporate your branding and show exactly where people can find you in real time, on the internet, and on social media.
But what sort of trade show signage works best? Here are some tips:
- Signage should show people at first glance exactly what industry niche you operate in.
- It should embody the branding of your business and the products and/or services you offer.
- Use your logo and corporate colors on all signage.
- Signage needs to send a message that is like a call to action, that will attract people and make them stop and engage.
- Generally a combination of different graphic and display options can be combined for maximum effect. These include retractable banners, pop-up displays, and table top displays customized for use at trade shows.
Essentially, if you aim to get as many business leads as possible at the trade shows you attend, you need to attract attention and increase the interest of the right sort of person.
Wallace Graphics was born out of the trade show industry and our friendly professionals can provide you with the most suitable trade show signage available. Call us to discuss your needs during the planning phase and we will help make your next trade show a success.