Use Trade Show Signage to Increase Business Leads

Established trade shows are a brilliant medium to increase business leads. But you need to choose shows that are relevant to your business and opt for trade show signage that will attract the industries and professionals you want to target.

Generally, trade shows are geared for a specific industry and they are not open to the general public. This means that you can choose your audience and cater to it, effectively increasing awareness of your products and services, and getting good quality business leads.

One of the most attractive factors of trade shows is that they provide business owners and their staff with the opportunity to meet customers face-to-face. This can be a powerful form of marketing. But first you need to pull the right people to your booth or stand – and the best way to do this is with display graphics and well-designed trade show signage.

Secrets of Successful Trade Show Signage

Retractable Banners | Tradeshow Graphics

The very nature of trade shows means that there will be competitors exhibiting alongside you. For this reason, it is vital to portray visually what your competitive advantage is. And what better way than with carefully focused signage? Of course, signage won’t stand alone, and once people stop at your booth they don’t want to be disappointed.

The design of your booth and design of signage should go hand-in-hand so that your business or product brand is clear to those visiting the show. Potential customers need to be able to ascertain in seconds what you are offering and be persuaded that they should stop and find out more. Marketing material, displays, and of course the people you employ to communicate with customers will all play a big role in getting worthwhile business leads.

So, show signage attracts your audience, and then people with the necessary tools talk to them and increase their interest, if not convert them. At very least give them business cards, pamphlets, and/or brochures to go home with. These should incorporate your branding and show exactly where people can find you in real time, on the internet, and on social media.

But what sort of trade show signage works best? Here are some tips:

  1. Signage should show people at first glance exactly what industry niche you operate in.
  2. It should embody the branding of your business and the products and/or services you offer.
  3. Use your logo and corporate colors on all signage.
  4. Signage needs to send a message that is like a call to action, that will attract people and make them stop and engage.
  5. Generally a combination of different graphic and display options can be combined for maximum effect. These include retractable banners, pop-up displays, and table top displays customized for use at trade shows.

Essentially, if you aim to get as many business leads as possible at the trade shows you attend, you need to attract attention and increase the interest of the right sort of person.

Wallace Graphics was born out of the trade show industry and our friendly professionals can provide you with the most suitable trade show signage available. Call us to discuss your needs during the planning phase and we will help make your next trade show a success.

Benefits of Fabric Sublimation Printing for Outdoor Custom Business Signs

If you need fabric displays or banners printed, fabric sublimation is a perfect choice. Even though it takes a little longer than most other printing processes created this way, your custom business signs will be UV, water, and scratch resistant, and they won’t peel or fade.

Ultimately, your custom business signs will be cheaper, will last longer, and will be more sustainable than signs made using other printing methods.

About Fabric Sublimation

Fabric Sublimation | Graphic Printing | Retail Display

Fabric sublimation printing is a form of digital printing, which is rapidly replacing old, traditional printing methods largely due to flexibility and cost efficiency.

Fabric sublimation printing commonly utilizes heat to transfer solid CMYO dyes to materials including synthetic fabrics, plastic, vinyl, and paper. Unlike CMYK printing that uses inks in the four standard colors – cyan, magenta, yellow, and black – CMYO dyes do not contain black. Instead, equal amounts of cyan, magenta, and yellow are combined to create “black”. Lighter than true black, the black color created in CMYO printing is lighter, less dense, and more like a dark gray or charcoal.

However, there are also dye sublimation printers that do print using CMYK and even CMYK plus four additional colors, orange and violet, as well as a light magenta (Lm) and light cyan (Lc). For these, ink is often used together with transfer paper. The transfer paper used for this form of high-quality fabric sublimation printing has a particularly high ink absorption. It releases the ink when it is heated, and the ink dries very quickly. Some don’t even use the transfer method. Instead, they print directly onto suitable material (especially coated fabrics) and then use heat to “set” the print or image.

The ink or dye used for fabric sublimation printing literally becomes part of the structure of the synthetic medium it is printed on, which is why it doesn’t scratch or fade. Because it is resistant to the elements, fabric sublimation printing is perfect for many outdoor custom business signs. This also ensures that signage is durable.

There isn’t any build-up of dye on the material being printed and once the dye bonds with it and dries, the color become incredibly intense and beautifully bright. This not only looks attractive but is eye-catching and impressive, which is just what you want for an outdoor custom business sign to draw attention to potential customers.

The fact that it works on a range of different materials is also an advantage. It is ideal for fabric banners, flags, displays, and other custom business signs.

Tradeshow Graphics | Fabric Sublimation

Digital sublimation printing is also ideal for shorter production runs, as well as signs that are designed with multiple colors and those that incorporate photographic images.

Customized flexible fabric frame systems make fabric sublimation printing even more versatile. Not only do they create a lovely clean and finished look, but the printed fabrics can be easily switched to match a new marketing campaign or a different look. These framing systems can be lit from the back or front, depending on where the custom business signs are to be used.

If you are interested in finding out more about fabric sublimation printing for your business, call us at Wallace Graphics today to find out what options we offer.