When it comes to return on investment (ROI) vehicle advertising is one of the most effective forms of marketing. Regardless of size, clever use of digital graphics turns the vehicle into a moving billboard.
Vehicle graphics are a great way to expose your brand simply by displaying your logo on a car that is your corporate color. Or you can attract attention creatively, with images and words, or use vehicle graphics to share a short mission statement.
Considered a segment of outdoor advertising as a whole, vehicle wraps are relatively new. While billboards have been used for more than a century, vehicle graphics were first used in 1993 when a digital graphics pioneer wrapped a bus in vinyl that advertised Crystal Pepsi. The vinyl product was new and its impact was incredible. Additionally, because it could be stuck onto buses and other moving vehicles, it was considerably more versatile and achievable than most other outdoor advertising media.
Within seven years, the new mobile outdoor advertising trend had expanded to private vehicles and companies offered to pay individuals to advertise products and services. Businesses also used – and still use – vehicles to advertise because this is such an effective, cost effective form of marketing. Digital graphics are also used to wrap rental vehicles.
The Outdoor Advertising Association of America (OAAA) has ascertained that 95 percent of American citizens are exposed to “media targeted” vehicles. It has also been estimated that one wrapped vehicle is likely to be seen by anything from 30,000 to 80,000 people every day! But this in itself won’t ensure effective marketing.
Having decided to go with vehicle graphics, companies need to ensure that the message they share is legible and contains sufficient information for interested parties to follow through. This might be a telephone number or a website address. Without it, you won’t get tangible leads that you and your marketing team can measure. But combined with powerful digital graphics, your wrap has the potential to make your business a winner.
Advantages of Vehicle Graphics
Unlike most other types of advertising that are placed in printed media, or on television or radio channels, vehicle graphics work constantly 24:7 every day of the year. Furthermore, they can be used anywhere, depending on need, from the CBD to localized events in suburban settings.
The OAAA rates vehicle wraps as offering the cheapest form of “cost-per-impression” of any type of advertising. They are also incredibly versatile and can be used for any type of marketing promotion, long- or short-term.
Like all other forms of advertising, vehicle graphics can be used to unify and strengthen a brand.
But to ensure the feasibility and viability of any digital graphics campaign, it is essential to employ a company that understands the logistics and dynamics involved. Wallace Graphics is your best Georgia-based option. We have been helping businesses make their vehicles stand out for more than 17 years. We have a team of highly talented professionals that will ensure your vehicle graphics are effectively and professionally designed and printed. Call us to discuss your needs.