Mobile marketing has become increasingly popular, particularly for smaller businesses. And like everything else in life, it can be online or on the high street in real time!
Either way, you’re going to need custom business signs of some sort to convey your message to your customers.
High Street Mobile Marketing
Unlike high street shopping that requires premises (and a variety of static custom business signs), high street mobile marketing is quite literally on the move. That said, it may take a variety of forms from vehicle wraps and fleet graphics to mobile billboards transported on trailers.
All of these provide an excellent way for a business to be noticed, and for you to communicate publicly what you have to offer in terms of goods or services. It is also a great way to promote your brand company image.
Digital Mobile Marketing
A large percentage of customers are constantly on the move, and they use mobile devices to get information, directions, and make purchases. For this reason, you must be sure that your business website is responsive, and will adjust to any sized screen of phone, computer, laptop, or tablet. If a customer (or potential customer) can’t read your custom business signs and other content on their smart phone, they’ll go somewhere else, to a business that has adopted a good responsive website design.
Additionally, Google ranks website with responsive design more highly than those that are not responsive. So when a potential customer does a search for a company that caters for the same niche as you, those with a responsive design will show up higher on the search engine’s list of results.
Another good reason for responsive design is to have integrated online payments for your business. So once a customer has decided to buy your product, they can buy it then and there. If the process is user-friendly, there’s a good chance that person will return to make further purchases. If it isn’t, they are more likely to go elsewhere.
Another trend that is emerging is custom-made apps that customers can download. Once you have engaged a new customer, you invite them to download your app so that they can access your business and online products and services without having to do Google searches or navigate the Internet in any other way. Once they have the app you can increase communication and engagement with your customers, and provide information via words and custom business signs.
If you need any form of custom business signs, including vehicle wraps, fleet graphics, and mobile billboards designed and printed, Wallace Graphics in Atlanta can help you. You can use our designs on your web site too. Call today for more information.