The USPS 2025 promotions offer businesses valuable opportunities to save on mailing costs while enhancing engagement through innovative techniques.
From integrating advanced technology to adding sensory features and supporting sustainable practices, these discounts are designed to make direct mail more effective and affordable. Wallace Graphics is here to help you leverage each promotion, creating impactful campaigns that resonate with your audience and maximize savings.
Integrated Technology Promotion
- Eligible Mail Classes: First-Class Mail® and Marketing Mail®
- Discount: 3%
The Integrated Technology Promotion is perfect for businesses looking to add a modern twist to their mailpieces. This promotion encourages mailers to incorporate advanced technologies—such as QR codes, augmented reality, and NFC (Near Field Communication)—to boost interactivity and engagement. With the right technology, recipients can scan, tap, or interact with your mail to access exclusive content, personalized offers, or even immersive virtual experiences.
How It Benefits Businesses: By incorporating these tech features, businesses not only enhance recipient engagement but also bridge the gap between print and digital. At Wallace Graphics, we can guide you through options for integrating mobile, augmented reality, or video-in-print to make your direct mail campaign stand out.
Tactile, Sensory, and Interactive Promotion
- Eligible Mail Classes: First-Class Mail® and Marketing Mail®
- Discount: 4%
With this promotion, you can give your mailpieces a unique edge by enhancing the physical experience. Think textured paper, specialty inks, and interactive folds—all elements that make mail memorable. Wallace Graphics specializes in using tactile and sensory elements to boost the impact of direct mail, whether through premium textured papers or innovative finishes.
Application Examples: By leveraging special inks, custom textures, and creative folds, your mail gains an extra layer of engagement. This sensory appeal increases open rates and encourages recipients to spend more time with your message.
Continuous Contact Promotion
- Eligible Mail Class: Marketing Mail®
- Discount: 3% on subsequent mailings
This promotion is geared toward brands that want to build familiarity and trust through repeated contact. With the Continuous Contact Promotion, companies sending more than one mailpiece to the same household within the promotion period can enjoy a discount on all subsequent mailings. To qualify, each mailpiece must have complementary (but not identical) content, such as iterative or progressive messaging.
Ideal for: Businesses focused on consistent branding, like retail or service-oriented companies, benefit greatly from this promotion, as it reinforces brand recall and keeps your message top of mind with your audience.
Reply Mail IMbA Promotion
- Eligible Mail Class: First-Class Mail® (Qualified Business Reply Mail)
- Discount: 3% for Static IMbA™; 6% for Serialized IMbA™
The Reply Mail IMbA Promotion supports businesses using Business Reply Mail by incentivizing the adoption of the USPS automated accounting program, IMbA. This program allows for efficient processing and tracking of high-volume reply mail, which can help companies streamline their billing and data collection.
Target Audience: Businesses that use high volumes of Business Reply Mail, such as utilities, insurance, and other service sectors, can save costs while enhancing operational efficiency with this promotion.
First-Class Mail Advertising Promotion
- Eligible Mail Class: First-Class Mail®
- Discount: 3%
This promotion is designed for businesses using First-Class Mail to share advertising content, such as promotional discounts, limited-time offers, or new product introductions. It provides an opportunity to send high-quality, personalized advertising mail that stands out in a recipient’s mailbox.
Best Use Cases: From seasonal discounts to event invitations, this promotion is ideal for companies seeking to boost customer engagement through timely, tailored messaging that showcases their latest offerings.
Add-On Promotions: Informed Delivery and Sustainability
In addition to the primary promotions, two add-on promotions can help further reduce your mailing costs:
Informed Delivery Add-On
- Discount: 1% additional
- Purpose: Encourage mail visibility through USPS’s Informed Delivery feature, enabling recipients to preview their mail digitally before it arrives.
Sustainability Add-On
- Discount: 1% additional
- Purpose: Support environmentally responsible practices, such as using FSC® or SFI® certified paper sources, for a more sustainable mail campaign.
How These Benefit Businesses: These add-ons allow businesses to increase their discounts while promoting innovative and sustainable practices. Wallace Graphics can help integrate these add-ons with your mailpieces, allowing you to maximize savings and support eco-friendly initiatives.
How Wallace Graphics Helps You Leverage USPS Promotions
Wallace Graphics brings deep expertise in direct mail solutions to help you maximize these USPS 2025 promotions. From creating technology-enhanced, sensory-driven mailpieces to managing your promotional registration, we ensure that your campaigns are cost-effective, compliant, and impactful. Our team works closely with you to strategize and execute each element, so you can achieve the highest possible return on your direct mail investment.
Start Saving on Your Direct Mail Campaigns Today
Ready to take advantage of the USPS 2025 promotions? Let Wallace Graphics guide you through every step, from creative development to discount implementation. We’ll help you create engaging, cost-effective mail campaigns that resonate with your audience. Contact us or call 770-723-0202 to learn more about how you can start saving on your direct mail today.
