If you have a real-time store it’s vital that you choose signage that will set you apart from your competitors. That is one of the best ways that you will be able to excel in your line of business.
While there are a number of different types of signs that can be used outside and on buildings to help market a business, not all signs are suitable for a storefront as such. For instance, a pole or pylon sign might draw attention to the fact your store exists, but a wall sign will have a much bigger impact especially if it is mounted above or adjacent to the entrance of your store.
The Value of a Good Storefront Sign
Storefront signs don’t just identify businesses. Provided they are well designed they have the ability to attract a lot more customers to any business.
Above all else, the fact is that a storefront sign creates a first impression. If it’s good you’re likely to attract new business. Even if it is mediocre you are likely to attract new trade. But either way you do need to reflect your identity and the brand you want to market.
Choosing a Good Storefront Sign That Will Help Get You More Business
Storefront signs need to tell the story of the store, its products, and brands they are promoting and selling. Generally, a clean, attractive sign will attract attention. It should be clearly visible from street level and should reflect the corporate identity of the business.
Color is also important, and it helps if business owners are able to recognize the impact different colors have. While we all have our own favorite colors some colors have different effects across the board. For example, red comes across as a stimulant while blue is cooling and yellow is regarded as a happy, cheerful color. Blue is also a trustworthy color that represents dependability.
But no business can consider and expect results based on the impact of color in a sign alone. The company’s corporate colors, as well as the colors used in their logo, are also of paramount importance. In addition to colors that make an impact, a readable typeface and a good message are essential.
Wallace Graphics has a wealth of experience in terms of what works and our professional team can help you decide on a storefront sign that will set your business apart from your competition. Contact us to arrange for a consultation that will help you get the best signage in your business.