Unveiling the Potential of Custom Merchandise in a Modern Marketing Landscape
Promotional products aren’t a new trend, but the ways in which they’re used and the impact they have on modern marketing continue to evolve. With Wallace Graphics’ recent acquisition of The Corporate Shop, we’re expanding our reach in promotional products and offering even more value to our customers. In today’s blog post, we will explore some of the latest promotional product trends of 2023 that every business should know about. Drawing from an array of consumer polls and market research, we’ll delve into what truly works in promotional marketing.
Why Promotional Products Still Matter
You might think that in an era dominated by digital marketing, traditional promotional items would be on their way out. However, according to a poll of 2,000 American consumers, 80% claim to have received a promotional product, and 76% say their perception of a brand changed positively after receiving one. Gen Z and Millennials are particularly receptive, with 80-87% viewing brands more positively after receiving a promotional product.
What Consumers Want: Key Stats & Insights
When it comes to preferences, consumers are quite vocal:
- Usefulness Rules: 49% of consumers said that they value the ‘usefulness’ of a promotional item the most.
- Unique Factors: 42% appreciate uniqueness in the promotional products they receive.
- A Dash of Color: 40% of respondents love colorful items.
Gen Z seems to have unique preferences, leaning more towards ‘fashionable’ (43%) and ‘funny’ (42%) items.
The Ideal Promotional Product Design
Design matters in capturing attention:
- Unique or Unusual Design: 45% of people prefer this.
- Eye-catching Design: Another 42% appreciate something that stands out.
- Interesting Use of Materials: 37% of people are interested in the materials used.
Your promotional items should be more than just a canvas for your logo. They should be an extension of your brand’s creativity and values.
Where to Distribute Promotional Products
Knowing where to distribute your promotional items can give you an edge:
- Job Fairs (28%)
- Product Launches (27%)
- Trade Shows (25%)
- College Open Days (25%)
- Venue Openings (22%)
Make sure you are visible where it counts!
Why Choose Wallace Graphics for Your Promotional Needs?
With our recent acquisition of The Corporate Shop, a leader in promotional merchandising, Wallace Graphics is now a one-stop-shop for all your promotional and printing needs. We offer white-glove service, expert guidance, and 24/7 customer support, promising a seamless experience from selection to distribution.
Conclusion: The Future of Promotional Products
Promotional products are not just surviving in the digital age; they are thriving. They offer tangible value, evoke positive emotions, and have a lasting impact, especially among younger generations. As we move through 2023, keep an eye on consumer preferences for unique, useful, and eye-catching items. And remember, Wallace Graphics is here to guide you every step of the way, providing top-notch promotional products that resonate with your audience.
