Printed Catalogs Are Back in Business


The digital era has made a huge impact on printed advertising media, with companies relying more and more on the Internet and email for their marketing efforts. But recent research shows that this approach has, to a large degree, backfired! Instead of increasing sales, the switch has resulted in reduced sales for a large number of companies, including leading brands.

On the other hand, there is sound evidence that websites supported by catalogs generate a lot more revenue than those that aren’t supported by catalogs. And off the Internet, printed catalogs are making a comeback.

According to branding agency, ID International, websites with catalog support get as much as 163% more revenue than those who don’t. This doesn’t necessarily mean that they buy directly from the catalog. What often happens is that the catalog directs consumers to the web site and they buy online. But the point is that it was the printed catalog that initiated the interest and ultimately drove the sale.

Even Amazon is known to print full-color catalogs to help promote their business!

First, let’s look briefly at some elements of email marketing and then we can discuss some of the reasons why catalogs are so powerful. 

The Era of Email Advertising

Most of us want information, especially when we are in the market to buy things. We also like to be told about new trends and products. But how often do you sign up with a company or website and then find you are inundated with a constant barrage of what amounts to useless, unhelpful, irritating “information”?

Often we sign up to get a discount or to claim a special offer, not realizing it’s an invitation to receive a never-ending stream of emails. Thereafter, we delete messages, often not even bothering to open them. Eventually, some of us decide to opt-out and unsubscribe.

What is particularly interesting is that even companies that specialize in email marketing concede that it often fails to achieve its aims.

For example, Listrak, a retail digital marketing automation platform that specializes in email marketing, has stated publicly that only about a third of subscribers to their retail email lists make purchases from the retailer they subscribed to. Their solution is to target customers more accurately, rather than just throw marketing information at them. To do this, they harness the power of artificial intelligence (AI) along with “self-learning predictive algorithms”  and predictive content that provides more accurate recommendations. They also automatically analyze customer behaviors and observe, collect, and synthesize data that links to customer profiles. That’s a whole lot more than simply implementing an email marketing campaign!

Convince and Convert, an award-winning Internet platform that focuses on digital marketing, says 21% of email recipients report the message as spam, even if it isn’t. They point out that for marketing to be successful, it is essential to win potential customer’s trust by raising industry standards and giving them additional tools and insights to manage their digital experience.

Another point to bear in mind is that about 17% of Americans change their email addresses every six months, possibly to avoid being targeted by email marketing campaigns. Whatever the reason, it counts against the campaigns.

Indications Are That Printed Catalogs Can be the Secret to Sales Success

Unlike emails, printed catalogs tend to stick around. We may not read them immediately they are delivered, but presuming the product content interests us, we keep them, read them, and might just buy off them. Often catalogs promote web sites, and if interested, many people log in and buy online.

According to a U.S. Postal Service (USPS) report Catalogs: Trends and Updates, consumers respond to catalogs because they tell a story, connecting it to the brand on an emotional level. This inspires action, and they buy. Online marketing is passive. Direct marketing (which includes printed catalogs) is active. It’s that simple.

The USPS research revealed that most people spend at least 15 minutes reading a catalog and will generally keep it for several weeks. How long do you spend reading the hundreds of emails you receive every day?

Here are some of the statistics quoted in the USPS survey report:

  • 72% of consumers were more interested in retail products after reading catalogs.
  • 84% purchased something after they had seen it in a catalog.
  • 84% (not necessarily the same people) said they enjoyed getting a catalog from a retailer they had previously bought from.
  • 65% said they would read information about products presented in catalogs.
  • 81% were more likely to read a catalog if it featured sale items.
  • 81% (again, not necessarily the same 81%) go through their snail-mail daily.
  • 64% look forward to getting mail every day.
  • 67% prefer snail-mail to emails. That is a particularly telling stat.

So if you’re still relying on email marketing, now’s the time to consider going old school with printed catalogs. Not only are they an ideal tool to drive consumers to your website, but by printing special promotions, deals, special offers, and unique sales codes, you can track your ROI much more easily.


Wallace Graphics is a print specialist facility. If you want the real thing for your marketing campaign, whether in brochure or catalog form, get it from us. Our shop is in Duluth, Georgia, and in addition to printing, we offer direct mail and marketing services, as well as effective social media and email campaigns. Contact us for more information.

5 Phrases You Should be Using to Develop Happy Clients

Simple yet powerful responses to increase sales and grow your base.

I have a friend who has a successful career in sales. A few years ago, we were discussing his sales techniques, and he made a comment that was profound to me. He said, “my happiest clients are the ones I make the most money on.”

He wasn’t overcharging clients who happened to like him. On the contrary, he understood that long-term client relationships were valuable, and it was his responsibility to build them with a positive attitude, action, and an eagerness to serve. Happy clients are repeat clients.

Use these phrases as a framework when you interact with your clients. The five phrases below are action phrases. They require effort and follow through on your part.

“Hi (name), how was…..?

Acknowledging your client’s personal life tells them that they’re essential to you. Follow up on activities they’ve mentioned like a new restaurant they were planning to try, a family vacation or a child’s sporting event. Only use this phrase if you’ve developed a level of familiarity, and you have a genuine interest in your client.

“Happy to help.”

When your client has a need, they see it as an obstacle to overcome. They want to know that you’re not only able and willing to resolve it for them–you’re eager to do it. Clients love working with people that have a positive attitude and enjoy what they do.

“I’ll take care of it immediately.”

This phrase conveys that you are proactive and that you consider your client’s needs critical. Consider it a promise. It may be a time-sensitive issue or a missed item on their order that needs to be corrected. The less time it takes to resolve the issue, the more value you will have with them.

“I don’t know, but I’ll find out and let you know by…”

Transparency goes a long way in any relationship. Not knowing something can be a positive. Being willing to work on your client’s behalf and setting a day and time to get back to them is what matters. Following through builds trust, and trust leads to future orders and referrals. If you can’t get the answer by the set time, call them and explain why it’s taking longer than expected and set a new time. Not calling tells the client you’re unreliable.

“As much as I would love to help…”

In some cases, you won’t be able to meet your potential or existing client’s needs. It’s an excellent opportunity for adding value to yourself by making the extra effort. Offer to find a solution for them or provide a referral. If it’s a potential client, consider it a test run to show how valuable you can be to them in the future.

Final Thoughts

Developing happy clients starts with elevating yourself above the apparent profit motive attached to sales. You are selling yourself, and the first step is being likable. If you’re likable, your clients will listen to you. If they listen to you, they will eventually trust you. If they trust you, they will do business with you–over and over again.

We would enjoy the opportunity to partner with you on your next print project. Go to and let’s talk.

5 Ways to Get Your Prospects to “Yes”

Simple sales techniques to convert opportunities into customers.

When I was 12 years old my dad asked if me I wanted to make some money. I did. He said a great place to start was in sales. My family owned a printing company, so he printed business cards for me, handed me a large book of Christmas card samples, an order book and told me to put on a suit. He dropped me off in a business park and sat in the car while I made my way from business to business.

I did make few sales that day, more than likely out of sympathy for a nervous pre-teen wearing a suit, than for my powers of persuasion.

My dad gave me a lot of things for my initiation into sales, but there’s one important thing he didn’t give me–training on how to sell.

Everyone is in sales from time to time, whether it’s your day-to-day profession or selling something on craigslist. Over the years I’ve learned a few truths about selling successfully.

How to Make Successful Sales

#1 If You’re Not Memorable You’re Not a Choice
Research shows that it takes an average of five touch points to convert an opportunity into a sale. 10 years ago, my wife and I purchased a home through an independent real estate agent. Since then, each family member receives a handwritten card on our birthdays and on the anniversary of our home purchase. It’s obvious that he does this for all of his past clients, but even that small effort puts him in the “first in mind” category when others mention buying or selling a home.

Reminding prospects that you are available and willing to help is an investment in the future. If they don’t know you’re out there, you’re not a choice. When you do contact them have something valuable to share. It can be an industry update, a new service or an improvement on a product.

One final note. A handwritten note on a preprinted card has far more impact than an email or a call. It shows that the prospect is important enough to dedicate the time and effort to write and mail a note to them. Writing is becoming a lost art and it can be a positive separator from your competition.

#2 Likability is as Important as Knowledge
It’s not difficult to be likable, and the 20/80 rule works in any conversation. Simply talk 20% and listen 80%. Drop the elevator pitch, because it focuses on you rather than your prospects needs and it’s easily perceived as being rehearsed.

Show genuine interest and curiosity in your potential customer’s industry and offerings. Start with open-ended questions, because they require more than a yes or no answer. For example, you can ask, “What’s the overall response from your market since the new product launch?” or “What changes do you see coming to your industry with the new regulations?”.

Being a good listener demonstrates that you care about your prospects needs. Repeating back the essence of your prospect’s conversation tells them you not only hear them–you understand them. For example, your prospect says that deliveries from their current vendor occasionally arrive late. Your response could be, “Late deliveries delay your production lines, so I can see why you would be frustrated. Our shipping department sends out real-time updates to our customers so they always know their shipping status and we have a 97% on-time delivery rate.”

#3 Use The Rule of Three
A study by UCLA found that three is the perfect number when making sales points. Pick three unique selling points that your competitors cannot claim. There’s no reason to repeat them in a conversation or touch point because if they truly are unique and valuable to your prospect they will be remembered.

Surprisingly, it can be an advantage to mention a strong point of your competitor, because it demonstrates that you know your industry and the competition. I make sure that it’s not a critical need of the prospect. I present it as, “They do a great job of (strong point), but we surpass them in three important areas…”. It’s never a bad strategy to be genuine about what you can and can’t do, because it presents you as an honest and credible resource.

#4 If You Don’t Mean It Don’t Say It
I shop at a local grocery store because it is clean, has good prices and I know the layout of the store. Unfortunately, the managers of the store have instructed all of their employees to engage every customer they see with either “How are you today?” or “How is the day going for you?”. I know they have no interest in my day, so being asked that repeatedly makes me shop faster and avoid the aisles with employees in them. The intent is to make customers feel welcome, but in my case, the false sincerity reduces my purchase amounts and thus my customer lifetime value.

Small talk and superficial interest wastes everyone’s time and doesn’t further your agenda of making a sale. Taking a genuine interest in your prospect’s needs in a casual, honest and conversational style leaves a good impression and moves you closer to “yes”.

#5 Prepare to be Excited
I used to perform public demonstrations of a product that I truly enjoyed using myself. I got a great deal of satisfaction in demonstrating the features and sharing the tips that I used to get the most out of the product. I even steered some attendees away from more expensive models when a smaller version would fulfill their needs.

Occasionally, someone would ask me if I was the owner of the company. It was apparent that my enthusiasm, knowledge and use of the product led them to that conclusion.

Let your prospects see your passion if you truly feel that way. Unfortunately, not every product or service is exciting. In those cases, having a passion for solving problems and sharing how others have benefited from using your product or service goes a long way to closing the sale.

In the end, effective selling is about making connections in a genuine, intelligent and casual manner. Make a habit of staying in touch with your prospects with relevant information and make the effort to put at least one of your rotating touch points in writing.

On the topic of writing–one of my Christmas card orders had a typo and had to be reprinted. My dad made the point that I had lost all of the profit on the sale due to my mistake; teaching me the importance of accuracy. That point still follows me today.

Communicating in print is effective and it should be a consistent element in your overall strategy to move your prospects to a “yes”. Let’s talk.

What Your Customers Expect–Even if They Don’t Tell You

The first step to retaining and growing your marketing share.

Consumers have more influence on the growth of your business than ever before. Social media and online reviews tipped the scales years ago to the point that consumers now have a direct and significant impact on customer service policies and even product improvement and development. Why not? They’re the ones using the product or service.

None of the above is news. On the other hand, how your customers are served says a lot about you or your company. It’s easy to become so emotionally or financially involved that you can’t see things from your customer’s perspective–especially entrepreneurs. Let’s look at an example of a customer interaction and see how you would choose to resolve it.

A Typical Customer Experience

A customer calls about a broken part on an $800 mountain bike that they bought from you 18 months ago. The part comes with a 1-year warranty and your cost for the part is $3 ($9.99 retail). Do you:

  • Kindly remind them that the part is out of warranty and you would be happy to email them the link to purchase a replacement or you can take their order over the phone (you make $6.99 on a sale).
  • Kindly remind them that the part is out of warranty and you would be happy to ship it free if they would like to purchase the replacement part (you make $6.99 on a sale).
  • Kindly remind them that the part is out of warranty, but you would be happy to send them the part free of charge and it will go out today (your cost is $7 with shipping).

What’s Your Choice?

If you picked “A” it’s likely that you still use a flip phone and fax machine, because you’re doing business like it’s 1999. “B” is not a terrible choice, but it’s doubtful that your customer will be telling everyone how they got free shipping. “C” is the best choice if you want to convert your customers into ambassadors for your business–consider the cost an advertising expense.

What Your Customers Will Tell You if You Listen

Your customers have expectations for you and your business. If you’re listening, this is what they would tell you.

“I consider myself an informed consumer and I rarely buy on impulse. I like to do some research before I make a purchase, and the higher the cost the more the research I do. I often read company websites, independent product reviews, customer reviews, ask friends, and sometimes even visit a few stores to inspect the items in person. In the end, I am placing my trust in you and what you have to offer.”
“I have clear expectations about what I have purchased from you. If I contact you in the future it is because I have a question or a problem. I hope that you will have a friendly attitude and a willingness to help me. If I leave a voicemail or send you an email, the response time tells me how important I am to you.”
“If a mistake is made on your part, please do your best to make it right. Please let common sense rule over policies and procedures. If you resolve the situation beyond what I expect I will be thrilled.”

“I am interested in hearing from you occasionally if you have information that enhances my experience or educates me about your product or service. Please do not share my contact information or consider it an open invitation to place other items in front of me several times a week.”
“Please be clear on the costs and anything else related to what you are offering. If I am unpleasantly surprised I will be unhappy. It is likely that I will take my business elsewhere in the future, and tell others about my poor experience.”
“Do what you do best and don’t offer more than you can deliver. Referring me to another product or service if you can’t help me is impressive and it motivates me to do business with you in the future.”
“In the end, I hope that you delight me more than you satisfy me. If I am delighted, I will tell others about you and be unreachable by your competition.”

Are you ready to wow your customers? We’d love to hear about your next print marketing project–we’re good listeners. Let’s talk.

What Effective Signage Can Do For Your Business

Effective signage is one of the most important marketing strategies business owners can use to advertise their company, products, and/or brand.

Research shows just how powerful signage can be, particularly in terms of new businesses. For instance, the US Small Business Administration reports that a 24-month study of 165 small independent businesses revealed that half of their new customers were drawn to the business by exterior signage.

What Makes a Business Sign Effective?

window clings | retail signs

While there are a number of options when it comes to choosing business signs, there are some proven standards that make a business sign effective:

  • It must be specific in terms of the message it communicates.
  • Remember the KISS principle: keep it simple stupid. You have just five seconds to get the message across.
  • The message should be concise and clear with just enough information to get it across.
  • It must stand out rather than blend with the background. The use of a single color, a bold logo, or another kind of image can be immensely powerful.
  • Make sure it has a good call to action that will entice customers in the door or encourage them to buy a product.

Of course, signage isn’t always external. Businesses also use signs inside their stores to identify different departments, direct customers through their store or building, or to advertise in-house.

Regulations for Exterior Business and Advertising Signs

Every town, city, and/or community has rules and regulations that relate to exterior business signs and boards used for advertising. Before you have your business sign designed and made make sure you know what is allowed in your area. Regulations will specify sizes (width and height of the sign itself) as well as the height of the post or pole on which it will be erected, or where it may be displayed on a building. Allowable materials may also be specified.

Some communities place restrictions on color and letter sizes, and some even limit message content.

You will find this information at your local authority or zoning commission office.

Types of Signs for Business Use

There are many different types of materials that may be used for effective signage. There are also many sign variations including:

  • Simple pole signs where the sign is mounted on a post or pole and normally utilized by one company only.
  • Pylon signs that are frequently used by commercial operators at shopping centers, malls, hotels, and along the freeway. These usually display multiple signs and promote the businesses that are located close to the sign.
  • Wall signs that are erected on buildings above or near the entrance to a building. These range from flat signs and dimensional advertising boards that comprise lettering to signs that are illuminated from behind of within the sign.
  • Awning sides that are mounted over windows.
  • Window signs made with graphics that are stuck onto the glass of windows.
  • Vehicle signs and billboards mounted on trailers drawn by vehicles.

Of course, the material used depends on the type of sign chosen, which in turn will dictate price.

Wallace Graphics is well placed to help Georgia businesses choose the most effective business signs. Call us today for more information and advice. We’re here to help.

When to Use Backlit Displays

Backlit DuratransBacklit displays are beautiful when properly created and they have an incredible impact. So it is not surprising that the trend for their use is growing in the world of marketing.

Apart from anything else they create great first impressions that can help companies build brands.

The Use of LED For Backlit Displays

Today many television and computer screens use LED backlighting for effect and impact. The lighting is literally behind the screen. This same technology is used to light displays in offices and at trade shows. It is eco-friendly and hugely effective.

The effects can be powerful for marketing or educational purposes. Better still, the displays last longer than other media forms and yet are amazingly budget friendly.

Unlike photographs, backlit displays are created with transparencies that are rather like big slides that allow the light to shine through them.

So where would you use backlit displays? The most obvious applications are:

  1. In the office
  2. At trade shows and other events

Backlit Displays for Office Decor

Whether you want to create an eye-catching display in the office or use pictures to promote what the business does, backlit displays provide awesome options. It is particularly effective for customized branding.

These might be used in a reception area or a boardroom, and they might take up a relatively small area or an entire wall.

Backlit Displays for Trade Shows and Events

One of the advantages of backlit displays is that they can be created so that they are transportable and can be used for booths and other stands. They are much more effective than posters or simple photographic displays and are fantastic for branding products and companies.

In fact, backlit trade show displays have been heralded as “one of the hottest advertising trends at trade shows” this year (2017).

Why Backlit Displays are Better Than Photographs and Posters

When posters and photographs are exposed to UV light they fade. It doesn’t happen immediately, but if you look at old photograph albums your parents or grandparents had you’ll immediately see the difference.

When a high-quality transparency like Duratrans is used the opacity is extraordinary.

Backlit Displays From MegaBytes Digital

MegaBytes Digital has an enormous Lightjet printer that can produce huge, high quality photographs up to 72 x 120 inches in size. The Duratrans “photographs” are created in the form of a transparent film that makes the pictures come alive.

Does the idea excite you? If so, contact us to find out how to join the trendsetters.

Vehicle Graphics for Marketing

When it comes to return on investment (ROI) vehicle advertising is one of the most effective forms of marketing. Regardless of size, clever use of digital graphics turns the vehicle into a moving billboard.

Vehicle graphics are a great way to expose your brand simply by displaying your logo on a car that is your corporate color. Or you can attract attention creatively, with images and words, or use vehicle graphics to share a short mission statement.


Considered a segment of outdoor advertising as a whole, vehicle wraps are relatively new. While billboards have been used for more than a century, vehicle graphics were first used in 1993 when a digital graphics pioneer wrapped a bus in vinyl that advertised Crystal Pepsi. The vinyl product was new and its impact was incredible. Additionally, because it could be stuck onto buses and other moving vehicles, it was considerably more versatile and achievable than most other outdoor advertising media.

Within seven years, the new mobile outdoor advertising trend had expanded to private vehicles and companies offered to pay individuals to advertise products and services. Businesses also used – and still use – vehicles to advertise because this is such an effective, cost effective form of marketing. Digital graphics are also used to wrap rental vehicles.

The Outdoor Advertising Association of America (OAAA) has ascertained that 95 percent of American citizens are exposed to “media targeted” vehicles. It has also been estimated that one wrapped vehicle is likely to be seen by anything from 30,000 to 80,000 people every day! But this in itself won’t ensure effective marketing.

Having decided to go with vehicle graphics, companies need to ensure that the message they share is legible and contains sufficient information for interested parties to follow through. This might be a telephone number or a website address. Without it, you won’t get tangible leads that you and your marketing team can measure. But combined with powerful digital graphics, your wrap has the potential to make your business a winner.

Advantages of Vehicle Graphics

Unlike most other types of advertising that are placed in printed media, or on television or radio channels, vehicle graphics work constantly 24:7 every day of the year. Furthermore, they can be used anywhere, depending on need, from the CBD to localized events in suburban settings.

The OAAA rates vehicle wraps as offering the cheapest form of “cost-per-impression” of any type of advertising. They are also incredibly versatile and can be used for any type of marketing promotion, long- or short-term.

Like all other forms of advertising, vehicle graphics can be used to unify and strengthen a brand.

But to ensure the feasibility and viability of any digital graphics campaign, it is essential to employ a company that understands the logistics and dynamics involved. Wallace Graphics is your best Georgia-based option. We have been helping businesses make their vehicles stand out for more than 17 years. We have a team of highly talented professionals that will ensure your vehicle graphics are effectively and professionally designed and printed. Call us to discuss your needs.

Use Trade Show Signage to Increase Business Leads

Established trade shows are a brilliant medium to increase business leads. But you need to choose shows that are relevant to your business and opt for trade show signage that will attract the industries and professionals you want to target.

Generally, trade shows are geared for a specific industry and they are not open to the general public. This means that you can choose your audience and cater to it, effectively increasing awareness of your products and services, and getting good quality business leads.

One of the most attractive factors of trade shows is that they provide business owners and their staff with the opportunity to meet customers face-to-face. This can be a powerful form of marketing. But first you need to pull the right people to your booth or stand – and the best way to do this is with display graphics and well-designed trade show signage.

Secrets of Successful Trade Show Signage

Retractable Banners | Tradeshow Graphics

The very nature of trade shows means that there will be competitors exhibiting alongside you. For this reason, it is vital to portray visually what your competitive advantage is. And what better way than with carefully focused signage? Of course, signage won’t stand alone, and once people stop at your booth they don’t want to be disappointed.

The design of your booth and design of signage should go hand-in-hand so that your business or product brand is clear to those visiting the show. Potential customers need to be able to ascertain in seconds what you are offering and be persuaded that they should stop and find out more. Marketing material, displays, and of course the people you employ to communicate with customers will all play a big role in getting worthwhile business leads.

So, show signage attracts your audience, and then people with the necessary tools talk to them and increase their interest, if not convert them. At very least give them business cards, pamphlets, and/or brochures to go home with. These should incorporate your branding and show exactly where people can find you in real time, on the internet, and on social media.

But what sort of trade show signage works best? Here are some tips:

  1. Signage should show people at first glance exactly what industry niche you operate in.
  2. It should embody the branding of your business and the products and/or services you offer.
  3. Use your logo and corporate colors on all signage.
  4. Signage needs to send a message that is like a call to action, that will attract people and make them stop and engage.
  5. Generally a combination of different graphic and display options can be combined for maximum effect. These include retractable banners, pop-up displays, and table top displays customized for use at trade shows.

Essentially, if you aim to get as many business leads as possible at the trade shows you attend, you need to attract attention and increase the interest of the right sort of person.

Wallace Graphics was born out of the trade show industry and our friendly professionals can provide you with the most suitable trade show signage available. Call us to discuss your needs during the planning phase and we will help make your next trade show a success.

Benefits of Fabric Sublimation Printing for Outdoor Custom Business Signs

If you need fabric displays or banners printed, fabric sublimation is a perfect choice. Even though it takes a little longer than most other printing processes created this way, your custom business signs will be UV, water, and scratch resistant, and they won’t peel or fade.

Ultimately, your custom business signs will be cheaper, will last longer, and will be more sustainable than signs made using other printing methods.

About Fabric Sublimation

Fabric Sublimation | Graphic Printing | Retail Display

Fabric sublimation printing is a form of digital printing, which is rapidly replacing old, traditional printing methods largely due to flexibility and cost efficiency.

Fabric sublimation printing commonly utilizes heat to transfer solid CMYO dyes to materials including synthetic fabrics, plastic, vinyl, and paper. Unlike CMYK printing that uses inks in the four standard colors – cyan, magenta, yellow, and black – CMYO dyes do not contain black. Instead, equal amounts of cyan, magenta, and yellow are combined to create “black”. Lighter than true black, the black color created in CMYO printing is lighter, less dense, and more like a dark gray or charcoal.

However, there are also dye sublimation printers that do print using CMYK and even CMYK plus four additional colors, orange and violet, as well as a light magenta (Lm) and light cyan (Lc). For these, ink is often used together with transfer paper. The transfer paper used for this form of high-quality fabric sublimation printing has a particularly high ink absorption. It releases the ink when it is heated, and the ink dries very quickly. Some don’t even use the transfer method. Instead, they print directly onto suitable material (especially coated fabrics) and then use heat to “set” the print or image.

The ink or dye used for fabric sublimation printing literally becomes part of the structure of the synthetic medium it is printed on, which is why it doesn’t scratch or fade. Because it is resistant to the elements, fabric sublimation printing is perfect for many outdoor custom business signs. This also ensures that signage is durable.

There isn’t any build-up of dye on the material being printed and once the dye bonds with it and dries, the color become incredibly intense and beautifully bright. This not only looks attractive but is eye-catching and impressive, which is just what you want for an outdoor custom business sign to draw attention to potential customers.

The fact that it works on a range of different materials is also an advantage. It is ideal for fabric banners, flags, displays, and other custom business signs.

Tradeshow Graphics | Fabric Sublimation

Digital sublimation printing is also ideal for shorter production runs, as well as signs that are designed with multiple colors and those that incorporate photographic images.

Customized flexible fabric frame systems make fabric sublimation printing even more versatile. Not only do they create a lovely clean and finished look, but the printed fabrics can be easily switched to match a new marketing campaign or a different look. These framing systems can be lit from the back or front, depending on where the custom business signs are to be used.

If you are interested in finding out more about fabric sublimation printing for your business, call us at Wallace Graphics today to find out what options we offer.

Custom Business Signs for Mobile Marketing

Mobile marketing has become increasingly popular, particularly for smaller businesses. And like everything else in life, it can be online or on the high street in real time!

Vehicle Wraps

Either way, you’re going to need custom business signs of some sort to convey your message to your customers.

High Street Mobile Marketing

Unlike high street shopping that requires premises (and a variety of static custom business signs), high street mobile marketing is quite literally on the move. That said, it may take a variety of forms from vehicle wraps and fleet graphics to mobile billboards transported on trailers.

All of these provide an excellent way for a business to be noticed, and for you to communicate publicly what you have to offer in terms of goods or services. It is also a great way to promote your brand company image.

Digital Mobile Marketing

A large percentage of customers are constantly on the move, and they use mobile devices to get information, directions, and make purchases. For this reason, you must be sure that your business website is responsive, and will adjust to any sized screen of phone, computer, laptop, or tablet. If a customer (or potential customer) can’t read your custom business signs and other content on their smart phone, they’ll go somewhere else, to a business that has adopted a good responsive website design.

Additionally, Google ranks website with responsive design more highly than those that are not responsive. So when a potential customer does a search for a company that caters for the same niche as you, those with a responsive design will show up higher on the search engine’s list of results.

Another good reason for responsive design is to have integrated online payments for your business. So once a customer has decided to buy your product, they can buy it then and there. If the process is user-friendly, there’s a good chance that person will return to make further purchases. If it isn’t, they are more likely to go elsewhere.

Another trend that is emerging is custom-made apps that customers can download. Once you have engaged a new customer, you invite them to download your app so that they can access your business and online products and services without having to do Google searches or navigate the Internet in any other way. Once they have the app you can increase communication and engagement with your customers, and provide information via words and custom business signs.

If you need any form of custom business signs, including vehicle wraps, fleet graphics, and mobile billboards designed and printed, Wallace Graphics in Atlanta can help you. You can use our designs on your web site too. Call today for more information.